Ramith Manatunga Email & Phone Number

London, United Kingdom

• Data Modelling: Build many bespoke predictive models i.e. propensity to response, conversion and product to wide variety of clients in different sectors including financial services (bank, insurance), retail and.
• Risk Modelling: Build many risk models i.e. propensity to decline or lapsing to many insurance companies using bank data in UK and as well as international companies.
• Value Modelling: Developing customer value models to maximise spend and cross-sell opportunities to many retail and charity companies
• Model scoring and testing: targeting individuals/households with a higher propensity to respond (linked to company Consumer prospect pool data) also test models in alignment with the plan in order to drive increased.
• Optimizing results: Advise and communicate with clients on the appropriate use of analysis, reports (and models/models scores) so that they understand and use the output effectively
• Optimizing through software: inputting model scores into company specific marketing optimisation software’s i.e contact, campaign and budget in customer or prospect database

London, United Kingdom

Colombo, Sri Lanka

• Competitor Analysis: produce a detailed profile of each competitor within the market place on a national, regional and international level.
• Customer Profiling: responsible for analyzing and reporting company’s customer behavior data for the entire customer base and help the development of company’s segmentation strategies.
• Pricing Formulation: Working with the pricing executive to provide analytical support to further develop companies pricing strategy and introduce new pricing models
• CRM: manage and maintain the CRM database so that all information contained within it is up to date and relevant.
• Market Research: producing detailed summaries of the company's key markets including trends, technology developments and innovations etc and also was responsible for conducting market surveys for companies.
• Direct Marketing:Coordinated with companies IT & Marketing department to send SMS adverts, designed leaflets and other marketing materials in order to get required subscribers

Msc, Msc In International Business With Economics

My dissertation explored the issue of consumer service selection and proposed a practical model using quantitative research and analysed.

Ma Marketing, Marketing

Passed with Credits. Subject areas included: Survey analysis, Research methods, Marketing Strategy, Buyer Behavior, Marketing Finance.

Ba (Hons) In Business Administration, Business Administration And Management, General, Second Class Upper (2:1)

My thesis was based on Employee Loyalty with a proposed and tested model using statistical software (SPSS) for the Banking industry..

Higher Diploma In Business With It, Business With It, Passed All Subjects With Distinction/Credits

Subject areas included; Quantitative analysis, Business economics, information systems, System design and management, Operational.