• Data Modelling: Build many bespoke predictive models i.e. propensity to response, conversion and product to wide variety of clients in different sectors including financial services (bank, insurance), retail and Charities etc. • Risk Modelling: Build many risk models i.e. propensity to decline or lapsing to many insurance companies using bank data in UK and as well as international companies. • Value Modelling: Developing customer value models to maximise spend and cross-sell opportunities to many retail and charity companies • Model scoring and testing: targeting individuals/households with a higher propensity to respond (linked to company Consumer prospect pool data) also test models in alignment with the plan in order to drive increased conversion• Optimizing results: Advise and communicate with clients on the appropriate use of analysis, reports (and models/models scores) so that they understand and use the output effectively • Optimizing through software: inputting model scores into company specific marketing optimisation software’s i.e contact, campaign and budget in customer or prospect database• Segmentation Model: developed wide range of segmentation models for range of clients using different techniques such as CHAID and clustering. E.g. build a Worldwide Hotel Segmentation model for a leading Hotel Chain to enable them to better compare and evaluate individual hotel performance in the context of other similar hotels across the world with a similar profile• Working on site with the client: worked for a world’s leading Financial Services company (insurance) for 12 months in their insight analysis team

• Competitor Analysis: produce a detailed profile of each competitor within the market place on a national, regional and international level.• Customer Profiling: responsible for analyzing and reporting company’s customer behavior data for the entire customer base and help the development of company’s segmentation strategies.• Pricing Formulation : Working with the pricing executive to provide analytical support to further develop companies pricing strategy and introduce new pricing models • CRM : manage and maintain the CRM database so that all information contained within it is up to date and relevant.• Market Research: producing detailed summaries of the company's key markets including trends, technology developments and innovations etc and also was responsible for conducting market surveys for companies international roaming and value added service (VAS) divisions.• Direct Marketing :Coordinated with companies IT & Marketing department to send SMS adverts, designed leaflets and other marketing materials in order to get required subscribers