•Target Audience: Identifying target audience, which could include tourists, adventure enthusiasts, nature lovers, or locals looking for a mode of transport. •Branding and Positioning: Develop a strong brand identity for the ropeway, highlighting its unique selling points, such as scenic views, convenience, or an alternative mode of transportation. •Online Presence: Establish a strong online presence through a dedicated website, social media platforms, and online travel portals. Create engaging content, including high-quality visuals and videos showcasing the ropeway experience. Leverage user-generated content and positive customer reviews to build trust and credibility.•Partnership and Collaboration: Collaborate with local tourism boards, travel agencies, hotels, and other attractions to cross-promote and package the ropeway experience. Joint marketing initiatives and discount offers to attract more visitors and create a compelling value proposition.•Targeted Advertising: Utilize online advertising platforms, such as Google Ads and social media ads, to target potential visitors based on their demographics, interests, and travel behavior. Invest in SEO strategies to optimize your website's visibility in search engine results.•Public Relations: Engage with media outlets, travel bloggers, and influencers to generate coverage and positive reviews. Organize press tours or media events to showcase the ropeway's unique features and generate buzz.•Customer Experience: Focus on delivering exceptional customer service from the ticketing process to the actual ride. Train staff to be knowledgeable, friendly, and helpful. Encourage visitors to share their experiences on social media or review platforms to create a positive word-of-mouth effect.•Data Analytics: Track and analyse data related to ticket sales, customer feedback, and website traffic to identify trends, optimize marketing strategies, and make informed decisions.

• Focussing on the key inputs for the business and delivering them with the right quality and in a timely fashion.• Establishing a database of customers and prospects and directly advising to PAN India SalesTeam.• Monitoring and Participating Exhibitions, Conventions, Conferences.• Designing and implement promotional packages for products.• Proposing Marketing initiatives and delivering them on different media vehicles.• Extending help to branches and regions in their marketing activities.• Promoting the company extensively on Online and On Ground Platforms.

*Handling Brand Management of the company product and services with focus in launching, promoting, branding and handling Public Relations of CURVO (World’s first Non-Linear Ropeway) through various channels leveraging different media vehicles. *Undertaking marketing of all operating Ropeways of Company in respect of increasing passenger flow, development of tourist attractions, activities and facilities to promote Ropeways, increasing revenue generation etc.*Marketing of company products and projects in all spheres and activities to ensure development of Ongoing Ropeway projects through advertisement, attractions etc.to increase ticket sales.*Preparing marketing schedules and sales target and ensuring the team meets the annual turnover.

*Responsible for bringing leads to meet the business target.*Responsible for client's business understanding, internal team briefing, project management, billing and timely payment collections.*Planning & managing complete integrated marketing campaigns for various brands.*Executed Digital Marketing & On Ground Operation for clients :Essilor:Contributed to monthly campaigns on Social Media viz. Facebook and Twitter focusing on their products Crizal Forte UV, Varilux, Xperio lenses. The role included executing the creative strategy by educating fans about the product, fan engagement through various contests across all channels. Planning & Supervising the Mystery Shopping Audit Program across 17 stores in Kolkata.Brand Advocacy Program: Worked as Program Manager and involved in filtering the fan base to identify loyal followers across all media and showcasing their stories as brand success stories.This impacted the brand to achieve more awareness & create more loyal brand followers.SolidWorks: Moderated the entire backend of their APAC blog site from content mining, developing, creating content calendar & periodically generating reports using analytic tool.The job role includes proper handling of the account and execution of strategies.Successfully coordinated & executed B2B VAR meet event in Delhi and Bangalore.Dassault Systemes:Played an active role in promoting the 3DS Customer Forum, an annual VAR (Value Added Reseller) meet, in all social media platforms like Facebook, Twitter and Linked in for Lead Generation.Delivered a live tweeting of the event in 3DS Customer Forum Mumbai in 2013.Apple:iPad Mini Launch across 5 Stores for 45 days in Kolkata. The deliverables include execution of the event successfully along with educating customers about the product, resulted in the highest number of sales in East India.

Project submitted on web portal for University of Gourbanga and University of Burdwan with consolidated documentation and comparative analysis report on a live project undertaken by them for a periods of 3 years.

Worked as a Trainee RF ENGINEER from acquiring sites, proposal of BTS installation, in network management, transmission links and drive testing.This includes.-On site visit for maintaining the existing projects of BHARTI and MAXIS.