Based in the UAE, Obelus is a global EdTech learning solutions provider dedicated to empowering students, schools and educational institutions worldwide. We focus on EdTech apps, psychometric, online assessments, training, and consultation through working with international organizations and renowned awarding bodies globally.• Setting and Executing Organizational Strategy: Bringing new product lines, conducting competitive advantages, implementing market expansion and finalizing risk mitigation.• Allocating Capital: Overseeing financial decisions, including investments, budgeting and resource allocation.• Vision and Mission: Creating, communicating and implementing the organization’s vision and mission.• Goal Alignment: Ensuring that employee efforts align with organizational goals.• Innovation and Adaptation: Staying abreast of industry trends and driving innovation.

Oryx Sky is a top global distributor that distributes US, ELT and KG programs.• Policy and strategy development to deliver on vision and mission• Expansion of an aggressive cross-border hiring plan• Clustering the countries/regions for potential business and EdTech opportunities• Fiscal responsibilities: budgeting, reporting, risk profile analysis• Implementing alliance and partnership ecosystem• Operational management of all business departments• Acting as ´face´ of brand and company at events and B2G meetings

Perfect Purity (PP) is a prime book distributor that owns Alpha Publishing, which is a globally renowned publishing house that produces ELT and US programs.Promoted to General Manager of Alpha Publishing:• Responsible for global restructuring of the organization and company strategy • Engineering and project managing digital and AI transformation plans globally to create innovative sales approach to the K-12, HE and B2G sectors• Identifying new business and EdTech opportunities, focusing on cloud delivery• Introducing new growth strategies for expansion into new regions globally, within the K-12, HE and B2G sectors• Strategic planning and vision development that aim at tripling the yearly revenue • Solution selling through partnering with key educational organizations globally• Establishing the MEL (Monitoring, Evaluation and Learning) Unit and a CSR approach

Perfect Purity (PP) is a prime distributor for books and resources in the Middle East that won the exclusivity contract for representing Savvas Learning Company (formerly Pearson US K12):• Managing BD & Marcom teams 25+ staff covering 100+ countries• Engineering and project managing digital transformation and cloud solutions to create innovative HVO (in the K-12 and HE sectors) and B2G solutions• Effectively exceeded company revenue by 25%, generating over $5m sales in year 2• Identifying new business and EdTech opportunities that increased the customer base by 25% in year 1, on target to exceed this by 30% in year 2• Establishing the RTL (Research and Thought Leadership) and Impact Department • Primary interface for strategic and EdTech partners management globally• Solution design through integrating products and services to create holistic solutions• Developing growth strategies for expansion into new markets – Turkey and Iraq • Launching new key strategic partnerships with governments regionally and globally• Competitor analytics and cost-curve analyses upping profit margins by 40% in year 1

Promoted to Strategic Development Head for Central (MEA, Turkey, South Asia and Central Asia & Russia)• Managed the B2G, BD & Marcom teams of 16+ staff covering 85+ countries• Exceeded the financial target for year 1 by double and year 2 by triple• Led on bids and tenders within B2G in the Central Region worth £25m+ • Primary digital solutions architect and designing innovative selling approaches across the other 5 hubs of the Global Network resulting in £3m additional revenue• Identified, on-boarded and project managed new partners and EdTech companies – added 100+ accounts in 2 years • Developed online and offline growth strategies – consultative selling, digital transformation and product re-positioning resulting in 20% extra revenue of the FT• Responsible for 60+ B2G key accounts and 100+ HVOs in the Central Region• Actioned HVOs which yielded new revenue streams worth 15% extra of the FT

Promoted to Regional Commercial Head for Central (MEA, Turkey, South Asia and Central Asia & Russia)• Team responsibility for BD, marketing, customer service, recognition and assessment• Exceeded the assigned financial target by 150% in year 2, tripled the target for KSA• Spearheaded upscaling customer experience via the Making the Difference Initiative• Oversaw operations enhancement that increased profit margins by 100%• Developed the digital and BD strategy for MEA and online product re-clustering that maximized existing revenue and generated 50% new revenue streams• Won new markets utilizing Metrica Platform with cloud services valued at £1m• Primary point of contact for all B2G projects from design through to delivery

• Full team management responsibility (BD, marketing and technical support)• Achieved the assigned financial target for the year within only 9 months• Developed the digital and BD strategy for the organization for META• Cultivated new markets and expanded Cambridge Assessment’s digital reach via B2B, B2C and B2G partnerships and deals worth 25% extra revenue of the FT• Responsible for product development and distribution strategies in META Won new markets in META in the K-12, HE and B2G sectors with a digital focus – Iraq, Egypt, Jordan, Libya, Ethiopia, South Africa, Nigeria and Ghana

Promoted to PQI Head for Venture ME + the BTEC Champion across all Venture Hubs (ME, APAC and LATAM)• Full management responsibility of the BD and Marcom teams• Over-achieved the assigned financial target for the FY by 156%• Project managed the Work Passport globally• Project managed B2G and EdTech partnerships worth 30% extra revenue of the FT• Engineered BDM and online growth strategies to provide for innovations in product and technology development and service provision within the K-12 and HE sectors

Promoted to Senior Business Development Manager for Venture ME • Managed the Pearson Edexcel BDM team • Over-achieved the assigned financial target for year 1 by 40% and year 2 by 65% • Project managed the Work Passport regionally• Setting forth BDM and digital strategies to maximise the revenue and generate new revenue streams within the K-12, HE and B2G sectors• Entered new markets in collaboration with EdTech companies via bundling solutions• Liaised with ministries and stakeholders on tenders and MoUs

• Achieved the assigned financial target for all the FYs• Established an online quality system for the authorised centres improving satisfaction levels by 80%• Won new markets like Jordan, Iraq, Sudan and Libya• Promoted a large portfolio of digital products, platforms and services

• Drew the Digital and Innovation Strategy for OIRP and UJ over a 5-year plan• Established a CSR approach in collaboration with CBOs and CSOs• Responsible for all UJ’s different publications and all international agreements • Worked with the Centre for Strategic Studies to produce research and case studies • Represented the UJ and the President in international conferences• Delivered university lectures in communication and inter-personal skills• Project managed the Jordanian-Korean Project that promoted learning the Korean language and culture in the Jordanian universities. Conducted workshops for the Jordanian students on the Korean culture in collaboration with the Korean Embassy• Project managed the Language Partner Program that helped overseas students learn Arabic and better understand the Arabic culture through awareness campaigns. Conducted workshops and conferences on topics related to inter-cultural and international communication

• University Lecturer: taught English Communication Skills, English as a Second Language, Journalistic Skills and other Mass Media, Business and PR courses. • Senior Trainer: delivered Interpersonal & Cross-Cultural Communication Skills training courses in the field of communication, business and public relations for the university students.

• Conducted research about the hospitality and tourism industry in Jordan in collaboration with Jordan Tourism Board, Ministry of Tourism and Jordan Investment Board.• University Lecturer: taught English Intensive and Remedial for Non-Native Speakers; English Communication Skills in the field of Tourism.• Senior Trainer: delivered Interpersonal & Cross-Cultural Communication Skills and Customer Relations Skills training courses in the field of communication, tourism and public relations for hotel employees.