Senior Product Designer
CurrentLed the UX architecture for Toyota i-Connect App, driving a 360% increase in user engagement by creating a seamless and intuitive user experience.Developed comprehensive design systems and frameworks to ensure consistency across all digital touchpoints, while maintaining alignment with Toyota’s global brand standards.Collaborated with cross-functional teams, including engineering, product management, and marketing, to define and implement scalable UX strategies that met both user & business needs.Oversaw the end-to-end design process for INFleet, Toyota’s fleet management system, improving usability and driving user satisfaction through a holistic UX approach.