Ramli "Rj" John Email & Phone Number

I help B2B companies fix their leaky, confusing, and broken product onboarding experience. Testimonials from B2B leaders:"Ramli gave our team an actionable strategy and roadmap to reduce the number of steps in SparkToro's entire onboarding flow. Thanks to him, we increased our trial-to-paid conversion rate by 100%! Our team paid thousands of dollars to work with him, and we earned every dollar back tenfold."Amanda NatividadVP of Marketing, SparkToro"Ramli facilitated a workshop for our Zapier onboarding growth team, and he was amazing! He gave us clarity, confidence, and alignment."Britney MackeyGrowth Product Designer, Zapier"Ramli has hands down one of the best onboarding roaroadmaps customer success. He'll help you reduce your time-to-value from weeks to minutes."Danny VillarrealVP of Customer Success, Toolio"If a company is taking off, Ramli studies its onboarding. Having done so for so many years, he has built up an industry-leading perspective on what does and doesn't work. I couldn't think of a better adviser or consultant to improve your onboarding work."Aakash GuptaCPO, Product Growth, and Former VP of Product, Apollo.io"Ramli provides a step-by-step guide on how to build a proper onboarding strategy. Having worked at Hotjar, Sprout Social, Teamwork, and now Bitly, I appreciate the level of detail and accountability Ramli lays out for the entire organization."Tara RobertsonCMO, Bitly

Past speaking appearances: SaaStock, Hotjar's HOTSAUCE Conference, PLGTM Conference, SaaSiest, Traction Conference, and more.Whether it's for a traditional keynote talk, workshop, or fireside chat, my goal is to "wow" your audience with frameworks, amusing stories, and step-by-step strategies to onboard and delight customers.Testimonials from event organizers:"Ramli absolutely rocked it with his high energy. If you want a speaker who's both fun and informative, grab this guy ASAP!"- Lloyed Lobo, Cofounder of Traction Conference."Ramli was an informative and entertaining speaker! I wouldn't hesitate to invite Ramli back to speak at SaaStock Local."-Katya Ryabova, Organizer of SaaStock Local"Ramli is a PHENOMENAL speaker, with an energy and enthusiasm that's contagious! Can't wait to work with him again!"- Thomas Sjöberg, Cofounder of SaaSiest

I'm writing a new book coming June 2025—a follow-up to my bestselling book, Product-Led Onboarding. Here are the details:How is it different from my first book?Product-Led Onboarding is a playbook for building self-serve onboarding experiences that turn your users into lifelong customers.The problem?As B2B companies scale, a purely self-serve experience is insufficient. They often struggle to:❌ Scale their onboarding to meet growing demand.❌ Effectively onboard enterprise customers with complex needs.❌ Align cross-functional teams around a unified onboarding strategy.It's why best-in-class product-led B2B companies like Slack, Zapier, and HubSpot have hybrid onboarding experiences.Enterprise customers demand high-touch onboarding, while mid-market clients need a blend of both.EUREKA tackles this challenge by providing a playbook for high-growth B2B companies to scale customer onboarding across all segments.In this book, you'll learn how to:✅ Build habit-forming hybrid onboarding experiences.✅ Drive customers to first value within a few minutes.✅ Personalize the experience for different segments.✅ Scale customer onboarding and enablement.✅ Measure and optimize onboarding ROI.Want to get a book preview and join the waitlist?Go to https://www.delightpath.com/book/eureka

A bestselling book with rave reviews from Sean Ellis, Nir Eyal, Georgiana Laudi, Hiten Shah, Claire Suellentrope, and other growth, design, and marketing experts. Learn how to turn more of your users into lifelong customers.“Product-Led Onboarding is 𝐚 𝐦𝐮𝐬𝐭-𝐫𝐞𝐚𝐝 𝐟𝐨𝐫 𝐞𝐯𝐞𝐫𝐲𝐨𝐧𝐞 embarking on the critical activity of improving their user onboarding." ► 𝙎𝙀𝘼𝙉 𝙀𝙇𝙇𝙄𝙎, Founder of GrowthHackers.comGet the first chapter for free at onboardingbook.com. Available now on Amazon"This book breaks down everything a product-led business needs to know about onboarding. It's 𝗳𝘂𝗹𝗹 𝗼𝗳 𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀 𝘁𝗵𝗮𝘁 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗮𝗽𝗽𝗹𝘆 𝘁𝗼𝗱𝗮𝘆 𝗳𝗼𝗿 𝗮 𝗯𝗶𝗴 𝗶𝗺𝗽𝗮𝗰𝘁."► 𝘼𝙉𝘿𝙍𝙀𝙒 𝘾𝘼𝙋𝙇𝘼𝙉𝘿, Head of Growth at Postscript (prev. at Wistia)"In this book, Ramli shares an actionable, 𝘀𝘁𝗲𝗽-𝗯𝘆-𝘀𝘁𝗲𝗽 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 𝗳𝗼𝗿 𝗼𝗻𝗯𝗼𝗮𝗿𝗱𝗶𝗻𝗴 𝗻𝗲𝘄 𝘂𝘀𝗲𝗿𝘀 based on years of experience in the field. It's a must-read for founders, product managers, and marketers."► 𝙅𝘼𝙉𝙀 𝙋𝙊𝙍𝙏𝙈𝘼𝙉, Co-Founder and CEO of Userlist

Toronto, Ontario, Ca

Toronto, Ontario, Ca

► Taught product-led growth and coached over 300 product, customer success, and growth leaders from Mixpanel, Ubisoft, Microsoft, and more.► Created thought-leadership content such as podcast episodes for the Product-Led Podcast, free webinars and courses, YouTube videos, and blog posts.

Toronto, Ontario, Ca

Toronto, Ontario, Ca

Boston, Massachusetts, Us

I owned and executed Appcues' market education strategy with a primary focus on scaling the reach and impact of market training and certification programs (i.e, the Product Adoption Academy). With a focus on producing multimedia content (video, audio/podcast, GIFs, infographics), my goal was to increase the reach of and engagement with thought leadership, educational programs.

San Francisco, Ca, Us

First Round Fast Track is a mentorship program that matches seasoned startup leaders with early-stage operators in a unique mentorship community.I'm a mentor for product adoption, lifecycle marketing, and user onboarding.

Toronto, On, Ca

► Managed podcast guest interviews featuring growth leaders such as Rand Fishkin (Founder of Moz), April Dunford, Hiten Shah, and more.► Published weekly podcast episodes with over 100k total downloads.► Secured paid sponsors such as Ahrefs, LinkedIn Marketing Solutions, and PartnerStack.Whether you’re a marketer, founder, or consultant, gain a competitive edge by learning the battle-tested marketing strategies in-detail from today's smartest marketers such as Rand Fishkin, April Dunford, Hiten Shah, and Val Geisler. Download the FREE growth cheat sheet with actionable lessons from the latest episode here 👉 https://growthtoday.fm 👈Some past guests include:▷ April Dunford, Author of Obviously Awesome▷ Andrew Warner, CEO at Mixergy▷ Georgiana Laudi, Former VP of Marketing at Unbounce▷ Kieran Flanagan, VP of Growth at Hubspot▷ Sylvia Ng, former VP Growth and Analytics at 500px▷ Kent Fenwick, Head of Growth at Hubba, previously at Tilt (Acquire by Airbnb)

► Designed, defined, and implemented cross-functional growth experiments to optimize paid, organic, and content campaigns that contributed to a 3.5x MRR growth in 15 months. ► Doubled the free-to-paid conversion rate by revamping the in-app onboarding experience, segmenting the onboarding emails, running onboarding group webinars, and launching re-targeting ads to free trial users.► Created analytics scorecards and dashboards using Hubspot, Google Analytics, Mixpanel, Intercom, and SQL queries that enabled the marketing team to develop data-driven decisions and plans.

► Grew online sales and lead generation for small to mid-sized B2B SaaS businesses through inbound marketing, SEO, SEM, conversion optimization, content marketing, and email marketing.► Led marketing and growth teams on contract as a fractional Marketing Director for VC-funded startups in San Francisco (Cobalt), New York (ListenLoop), and Toronto (Maropost).► Generated over $1.1MM in closed deals for Digital Agents (a digital marketing agency) using Facebook and Google Ads resulting in 285% return on ad spend.Various clients, including the following:Colbalt.io (San Francisco, California)- Optimized Cobalt's acquisition funnel by making changes to the content, design, and layout of the website, Increased the signup conversion rate by 200% from 1.6% to 3.1% in 3 months- Organized a 30-minutes webinar focused on online security for Bitcoin companies, which resulted in over 60 new leads for the sales teamListenLoop (San Mateo, California and New York, New York)- Generated inbound leads through webcasts, online seminars, Twitter chats, and blog posts.- Followed up with leads through one-on-one personalized demos to guide them through the sales funnel using a Salesforce-like CRM tool called Streak.- Designed, coded and deployed a responsive homepage that was optimized for conversion rates.Tools: Hubspot, Salesforce, Mixpanel, Google Analytics, Wordpress, HTML5, CSS3

Toronto, On, Ca

▷ MKTG729 - WEB AND CONVERSION ANALYTICSI developed and designed this new 14-week course as part of two post-graduate programs. This course helps students apply the principles of Web Analytics that Avinash Kaushik (the pioneer of online analytics) put together to extract and derive insights from data to achieve business success, with a focus on Google Analytics.- Tools/Skills introduced: Google Analytics, Surveys, Usability Testing, Competitive Analysis, Conversion Optimization, A/B Testing▷ BUS400 - FOUNDATION OF ENTREPRENEURSHIPI developed and delivered this new course for the four-year PR degree program. It offers a framework for understanding the entrepreneurial process and exposesstudents to challenges, problems, and issues faced by entrepreneurs who start new businesses.- Tools/Skills introduced: Business Model Canvas, Value Proposition Map, Marketing Funnel, Sales Strategy▷ ENTP700 - INNOVATION AND CHANGE MANAGEMENTThis is a post-graduate course focused on generation of innovation and change in abusiness/organizational context. ►► TESTIMONIALS FROM PAST STUDENTS"I had the pleasure of being on of Ramli's students in an entrepreneur course. As an educator and mentor, he is an effective communicator, highly motivating and exceptionally knowledgeable in entrepreneurship and marketing. He is very personable and has consistently done above and beyond to support his students and community."▷ Sara Pivato, Social Media Co-ordinator at Futurpreneur Canada

Austin, Texas, Us

Vancouver, Bc, Ca

I taught digital marketing and web development covering the following topics to corporate clients and post-secondary students:▷ Google Analytics▷ Google Tag Manager▷ Google Adwords (SEM, Display Ads, Shopping Ads)▷ Social Ads (Facebook, Instagram, Twitter, Snapchat)▷ Digital Marketing Strategy▷ Brand Strategy▷ SEO▷ Content Marketing Strategy▷ Email & Nurture Marketing▷ Mobile Marketing▷ Conversion Optimization & A/B Testing▷ Wordpress▷ HTML5/CSS3▷ Javascript►► TESTIMONIALS FROM PAST STUDENTS"I learned a lot with Ramli and he always pushed me to believe in myself! So I would say that he is more than an instructor, also a coach, a mentor!"▷ Mahmoud Fakhriddin, Digital Marketing Analyst at AutoTraders"Absorbing all the knowledge that he has attained throughout his marketing career, I can say that I have acquired the hard skills and the soft skills that are needed to help me succeed in carving my own path. It was a pleasure learning from Ramli the tactics and strategies to create a comprehensive digital marketing strategy." ▷ Adrian Sado, Customer Acquisition Specialist at Loblaws Digital"Ramli was able to teach analytical topics in an approachable and relatable manner. His insights on current trends in the digital marketing space were extremely valuable and set me up for success within the industry." ▷ Jade Yourth, Digital Marketer at Creative Niche

Toronto, Ontario, Ca

I was hired on contract under Ramli Lean Solutions to lead all things growth and digital marketing related with the 4-person marketing team: finding sustainable organic, content-based and paid acquisition channels, running growth experiments to improve conversion rates throughout the website, designing and executing lead nurturing programs, managing marketing co-partnerships and more.Tools: Hubspot, Salesforce, Google Analytics, Optimizely

Toronto, Ontario, Ca

- Managed a three-person marketing team to strategize, plan and implement user acquisition campaigns that resulted in 122% growth in new clients and 296% growth in gross revenue.- Utilized landing page optimization to lower the cost per conversion by 15% and increased AdWords conversion rate by 40%.- More than quadrupled the visitor-to-registration conversion rate from 2% in July 2015 to 9% in November 2015 by leading a cross-functional team of sales executives, designers and engineers to completely overhaul the front-facing webpages.

Incubated at one North America's top entrepreneurship incubators, University of Waterloo's Velocity Garage, FamilyTales is a web-based platform that helped families tell, organize and preserve their family stories for future generations in a digital and printed format. ---------------------------------------------------- Worked closely with a three-person engineering and design team to declare assumptions, design experiments and build product features rapidly using lean and agile scrum methodologies that resulted in 700% increase in number of active users from April 2013 to October 2013- Increased visitor-to-trial conversion from 5% in April 2013 to 15% in October 2013 through A/B testing layouts and call-to-actions (CTAs) and developing actionable insights from Google Analytics, MixPanel, funnel analysis and cohort analysis- Contributed to weekly sprints, developing 85% of the back-end using Ruby on Rails and 20% of the front-end using HTML5, CSS3 and JQuery

Purchase, New York, Us

- Developed and maintained high-profile analytics tools using Java, Python and COBOL that enabled the marketing team to develop the best strategic decisions and plans- Initiated, planned and managed several business process and system improvements through creative solutions, one of which resulted in 500% improvement in process time, which allowed the sales team to focus more time on client-facing activities

Bachelor Of Mathematics, Computer Science, Combinatorial Optimization

Master Of Business Administration (Mba), Entreneurship, Marketing, Strategy