30 years of brand building, and one-to-one marketing. significant exposure to automotive and IT industries.Strategic Planning, loyalty behaviour modelling are my strengthsPersonal beliefs:"Chase excellence and success will come chasing you" "Keep the child in you alive and every day will be a new adventure""There is no age to the mind"Milestones on the way:*Was instrumental in taking SurfGold India from a small start up to a respected leader in loyalty marketing before it's acquisition by Accentiv'*Was the brain behind - Hiway Free AutoEletrical Audit- which won the Peppers&Rogers finalist award*Conceptualised and launched Accentiv Analytics- a dramatically new approach to loyalty program analytics*Developed the Strategic Planning Framework for SurfGold*Led and won several pitches across Asia Pacific for SurfGold*one of the 20 experts from across the globe quoted in The Loyalty Guide*Regular speaker at the loyalty summits organised in IndiaLove to write:Some published articles:Cracking The Loyalty CodeBeware of retention rate ideasLimitations of recency in the context of loyaltyShare of Wallet as a measure of loyaltyThe three key factors for a strong rewards catalogueMaximum-impact loyalty reward catalogues: how to plan themToward a stronger rewards catalogue: The final stepsCompetitors provide a key loyalty metricSpecialties: Loyalty Marketing,Strategic planning, Direct marketing, CRM, Branding