● Digital maturityo Creating a structure and assessing the Digital maturity model with 4 stages for 25+ Brandso Understanding and creating a lead funnel and channel wise requirements and road map of technology, people, and process for achieving the highest stage of Digital maturityo Implemented 11 tools and processes at a cost of £147k and a savings of £3.8M in the year of 2022 and 2023.● Data driven marketing.o Evaluating the technology requirements to achieve various goals… Show more ● Digital maturityo Creating a structure and assessing the Digital maturity model with 4 stages for 25+ Brandso Understanding and creating a lead funnel and channel wise requirements and road map of technology, people, and process for achieving the highest stage of Digital maturityo Implemented 11 tools and processes at a cost of £147k and a savings of £3.8M in the year of 2022 and 2023.● Data driven marketing.o Evaluating the technology requirements to achieve various goals set in data driven marketing for Education Industry and Heading the working committee for the progress● Implementation, Standardization, and Reportingo Multi-channel attributing tracking tool – Marketo Measureo Brand and Channel wise Assisted conversion reporto GA4 brand wise implementation for 30+ brands o Digital analytics report standardization for 30+ brandso Web tags Standardization and audit process development across 30+ brands o PPC bot traffic blocker tool – Lunio [evaluation and implementation] resulting in a saving of GBP 260K in 3 monthso UTM Standardization and tool development for 30+ brandso Lead source standardization and Schema development for 30+ brandso Facebook Conversion API implementation for 30+ brandso Cookie consent tool evaluation and implementation – Osanoo PPC call extension lead tracking process developmento Educating and implementing Online Reputation Management [ORM] solution for 5+ brandso Vendor evaluation process development for Digital marketing● Working as a bridge between IT, CRM [Salesforce, Dynamic CRM], and Marketing teams ● Developing action able recommendations based on the Digital Analytics, ROI, and conversion reports for the senior management monthly● Develop and maintain strong, long-term client relationships with senior level executives● Overseeing training of marketing software and user adoption● and author case studies / white papers for internal and market consumption Show less

● Planning and implementing brand strategies across various digital channels including SEM, Paid Social, affiliate marketing, Partner portals, organic social and, SEO for monthly and intake wise goals of the Brand● Creating Monthly and Intake wise marketing budget and campaign calendar with ensuring implementation of the same across digital channels ● Monitoring actual vs budgeted parameters including CPL, CPA and CPE for the campaign and analyse data to make recommendations to achieve… Show more ● Planning and implementing brand strategies across various digital channels including SEM, Paid Social, affiliate marketing, Partner portals, organic social and, SEO for monthly and intake wise goals of the Brand● Creating Monthly and Intake wise marketing budget and campaign calendar with ensuring implementation of the same across digital channels ● Monitoring actual vs budgeted parameters including CPL, CPA and CPE for the campaign and analyse data to make recommendations to achieve intended goals● Manage digital agencies and in-house digital channel teams to ensure the integration of brand messaging and all creative strategies support wider brand objectives.● Regular coordination and liaison with the Design Team, Affiliate Team, PPC Team, Social Media Team, SEO Team, PR & Communications Team, Direct Sales Team, and Business Development Team.● Project management for ensuring marketing deliverables and milestones are met, from defining the initial approach clearly, brief writing, timings mapped, and costings defined – ensuring work is delivered to plan.● Negotiating vendor contracts and consulting with the legal and finance to ensure implementation of the contracts● Establish, support, and further develop cooperation and communication with external and internal partners/stakeholders to build relationships of mutual trust, ensure cohesive approach, internal efficiencies & external value proposition. Show less

● Recruiting new and maintaining existing affiliates to run CPA, CPI and CPL campaigns to derive the best ROI● Team hiring and development● Develop the affiliate marketing strategy with the aim of recruiting new affiliate partners and delivering sales volume● Creating channel-wise report to Interpret data, analyze results using statistical techniques to determine future action points● Monitor and administer web analytics dashboards, reports, and key reporting tools, and point… Show more ● Recruiting new and maintaining existing affiliates to run CPA, CPI and CPL campaigns to derive the best ROI● Team hiring and development● Develop the affiliate marketing strategy with the aim of recruiting new affiliate partners and delivering sales volume● Creating channel-wise report to Interpret data, analyze results using statistical techniques to determine future action points● Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in goals. Show less

● Developing and implementing strategies and campaigns for Product launch and Digital lead generation strategies for content, social media, SEM and, SEO channels● Analyzing and creating report on the implemented campaigns to measure success and learnings for the future● Engagement Plan - contests, brand posts, user generated content plans & strategy.● Monitoring of brand perception across the earned media [ORM] to tweak and change the owned and the paid media for getting the desired… Show more ● Developing and implementing strategies and campaigns for Product launch and Digital lead generation strategies for content, social media, SEM and, SEO channels● Analyzing and creating report on the implemented campaigns to measure success and learnings for the future● Engagement Plan - contests, brand posts, user generated content plans & strategy.● Monitoring of brand perception across the earned media [ORM] to tweak and change the owned and the paid media for getting the desired perception across the market● Reviewed the financial aspects of product development, such as budgets, expenditures and research and development appropriations.● Initiated market research studies and analyzed findings to understand customer perception about the new product pack to help coordinate art and graphics creation for effective merchandising.● Identified value propositions and key messages for all the company's marketing campaigns.● Targeted both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy.● Developed partnerships with local businesses to secure third-party promotions. Show less

• Servicing clients and maintaining a relationship with them for repeat business.• Managing activities end to end, ensuring timely deliveries• Developing social media strategies for social, primarily Twitter and Facebook • Developing and implementing content marketing strategies. • Managing and maintaining SEO, SEM strategies along with digital Media buying • Creative direction for daily creative requirements (posts, social assets etc)• Content Strategy (post bank, post… Show more • Servicing clients and maintaining a relationship with them for repeat business.• Managing activities end to end, ensuring timely deliveries• Developing social media strategies for social, primarily Twitter and Facebook • Developing and implementing content marketing strategies. • Managing and maintaining SEO, SEM strategies along with digital Media buying • Creative direction for daily creative requirements (posts, social assets etc)• Content Strategy (post bank, post plan)• Engagement Plan - contests, brand posts, user generated content plans & strategy• Social Media Reports• Social media listening and Industry watch.• Making Campaign Reports• Project Management Show less

• Servicing clients and maintaining a relationship with them for repeat business. • Handling client grievances and solution development• Improve the operational systems, processes and policies in support of organizations mission -- specifically, support better management reporting, information flow and management, business process and organizational planning. • Creative planing and content management for digitizing the media content• App development Android and ios… Show more • Servicing clients and maintaining a relationship with them for repeat business. • Handling client grievances and solution development• Improve the operational systems, processes and policies in support of organizations mission -- specifically, support better management reporting, information flow and management, business process and organizational planning. • Creative planing and content management for digitizing the media content• App development Android and ios. • Developing operations strategy • Designing the operation's products, services and processes • Improving the performance of operation Show less

• Servicing clients and maintaining a relationship with them for repeat business. • Using an existing network of industry contacts to generate new business & Achieving sales targets • Understanding and developing digital solutions as per the clients needs and requirements • Handling client grievances • Business Planning

• To understand leadership branding in detail with factors influencing the same • To recommend measures to improve brand of the leaders of Wipro

• Facilitating the progress of work from receipt of order to completion. • Coordinating between designs & manufacturing department to facilitate availability of design, drawings, design testing on prototype, & communicating design changes by means of up-to-date drawings. • Maintaining Gantt chart to ensure timely completion of order. • Involved in purchase & checking of raw materials, according to quality & dimensional specifications.Reporting the progress of projects to Unit… Show more • Facilitating the progress of work from receipt of order to completion. • Coordinating between designs & manufacturing department to facilitate availability of design, drawings, design testing on prototype, & communicating design changes by means of up-to-date drawings. • Maintaining Gantt chart to ensure timely completion of order. • Involved in purchase & checking of raw materials, according to quality & dimensional specifications.Reporting the progress of projects to Unit head Show less