Boston Medical is a leading institution offering a wide range of medical solutions for men facing sexual health challenges. As Regional CEO, I have dedicated more than 15 years to leading and developing operations in Spain, Canada, Germany and Portugal. I am also an Executive Board member at Elexial, a division of BMG dedicated to advancing the study and research of men's sexual health.My core competencies include business management, international business expansion, direct-response marketing, digital marketing, ATL, BTL, sales management, and team management. I have a strong understanding of the challenges and evolution of the markets, and I can adapt global strategies to local specifications, always aiming to optimize the ROI. I hold an MBA from IESE Business School and a BS in Management and Marketing from Florida Atlantic University and ESIC Madrid. I am fluent in English and Spanish and have FMCG, franchisee and retail management experience.My professional purpose is designing and implementing innovative and effective strategies that meet business objectives and enrich the customer experience. I am a visionary leader with the potential to transform challenges into opportunities, driving growth and excellence in each project I lead. I am passionate about improving the quality of life of our patients and creating value for our stakeholders.