Drive product and brand visibility through oversight of marketing and promotions for 28 retail stores, leading team of 5. Develop and execute strategies and programs to create interest and boost sales. Ensure consistency throughout marketing to build strong presence and brand recognition.• Boosted gross profit for store brands by 15% through development of new promotional structure that included better shelf placement, increased presence of products on digital platforms, weekly in-store tastings, and more competitive pricing.• Raised sales for target products by 20%+ through coordination and staging of in-store tastings, which increased foot traffic and supported overall business.• Moved 35% of inventory stocked in stores with creation of new wine Club (Wine & Sense Club) that attracted 54 members in first 6 months. Additionally, introduced loyalty program to encourage repeat visits and purchases.Led development and implementation of strategies used to drive product awareness and sales across multimedia platforms for 14 retail stores. Blended creative vision with analytical expertise to maximize effectiveness and reach of sales and marketing plans, while ensuring alignment with overall business goals. Created unique marketing/PR plans and campaigns used to capture attention of broadcast TV, social media, email, and mobile audiences. Oversaw marketing budget, with focus on achieving optimal ROI and allocation of resources. • Enhanced growth and brand perception with rollout of innovative strategies such as “Más que Vino” social video and wine tasting events.• Brought in 150 customers/day for 2-day, 2-stoore Bourbon and American Whiskey event that offered 100+ different whiskeys. • Achieved greater efficiency and promoted company-wide cohesion to support marketing efforts through proactive collaboration with partners across management and staff levels.

Advanced company and brand goals through design and implementation of strategies focused on building alliances within government and trade chambers, while securing premium retail placement for products to drive sales and brand awareness. Collaborated on plans and programs focused on sustainability and social responsibility and provided expertise for public affairs team. • Played key role in enabling Venezuelan families to become authorized resellers of popular ice cream product (Tio Rico) as key member of the development team • Built brand reputation and awareness through educational talks and delivery of hygiene kits for children at low-income schools.

Managed portfolio of accounts—including Arcos Dorados (McDonald’s Latino America) and Sistema de Integración Centro Americano (SICA) for marketing communications company. Prepared presentations delivered by departmental leaders in internal and external meetings.

• Maintained of success in developing and executing high-impact strategies, supported by robust data analysis, to drive brand awareness – enjoying a notable presence in the country’s leading media outlet, with minimal expenditure• Served as the creative force behind "Invasión de medios", in which company representatives visited radio and television programs to promote products• Led on the creation, coordination, production and editing of media content for internal communication via McDonald’s Venezuela’s McNews – promoting morale and employee engagement• Optimized participation among all partners through targeted communication of promotions and special events• Created and rolled out the "Conócenos" plan, in which opinion generators were invited to review and understand the internal processes of the restaurants – changing perceptions in doing so• Was accountable for the development and implementation of quantifiable local store marketing programs, including ‘guest’ appearances that drove both attendance and sales

•Support activities office environment.•Actualizing communication channels•Taking care of customers via Internet and phones.•Receiving requests for donation and hosting.

•Handling the McDonald´s account.•Writing press releases.•Maintaining relationships with opinion makers and brand keys.•Design and implementation of brand promotion activities.