Lead B2B marketing campaigns and activations to grow demand for Quest, Workrooms, Portal and Workplace. Key achievements:• Drove relevancy and credibility of 'MR for Work' by amplifying top use cases, customer stories, and thought leadership content that demonstrate the value of Meta's products to businesses. Full funnel campaign exceeded leads goal by over 20% and grew SQO conversion by 4X vs prior year.• Increased Portal B2B unit sales by 19% by leveraging a new value proposition and path to purchase insights.• Achieved 104% net dollar retention on Workplace by promoting newly launched features and product roadmap.

Spearheaded $70M integrated consumer campaign that repositioned Meta Portal in the remote work use case. Key achievements:• Accelerated creative development process to deliver campaign in less than 4 months, from brief to launch. • Increased consideration of Meta Portal among prosumers in the US and UK markets, surpassing marketing goals by 3X and in-market sales goals by over 13%.

Ran strategic initiatives to reposition Messenger with Gen Z while coaching two direct reports. Key achievements:• Delivered new brand platform that lifted 'brand health' (+2.4 +/ - 2.2) and product benefit recall' (+2.3 +/ - 2.1) in its first campaign.• Fueled new feature launches, cultural activations, and tier-1 brand campaigns by efficiently managing a $120M marketing plan. Obtained $40M in savings by methodically evaluating performance. • Increased daily and monthly active users (DAU and MAU) after delivering a creator activation in less than 3 weeks.

Oversaw marketing function at a Middle Market Business Unit($150M revenue), including consumer, shopper, and trade marketing investments. Key achievements:• Successfully pivoted campaign and marketing plan in response to Covid-19 within 2 months of new season launch.• Boosted year-to-date volume growth to +59% vs. prior year, 40 pts ahead of the category.• Managed team of 4 marketers, with 2 direct reports achieving “Exceeds Expectations” rating.

Led consumer marketing plans and campaign development for Zespri’s North America business. Key achievements:• Acquired 500K consumers/month by designing innovative marketing plans focused on scalable trial.• Delivered best-in-class creative that scored in the top 10% in persuasion and awareness.• Doubled ROI and incremental volume on a $13M marketing plan by optimizing execution for trial and conversion.• Won Effie for Best Challenger Brand. Promoted within 10 months.

Founded tech startup that links businesses with partners to share referrals and collaborate (“Match.com meets LinkedIn”). Gained 400+ customers and 5 affiliate partners within 4 months, with a $600 CLTV and $150 CAC.

Oversaw brand development, financial delivery, and team performance of Swiss Miss and Peter Pan brands outside the US, with P&L accountability for businesses ranging from $300K to $30M in sales. Directed international cross-functional teams, including distributors and external agency partners, while coaching three direct reports. Key achievements: • Increased brand awareness and purchase intent by redefining brand strategies for Swiss Miss and Peter Pan, overseeing consumer segmentation, positioning, brand architecture, campaign development, and marketing plans.• Aligned senior leadership to innovation pipeline and new market entry strategy, worth $50M in future sales.• Grew sales in Swiss Miss/Philippines by 40% and internationally by over 16%.

Designed and implemented integrated marketing plans for key strategic countries in Asia and Latin America, using traditional/digital media and high-impact promotions (in-store, targeted sampling, endorsements). Key Achievements:• Raised Philippines sales by 52% in a year to $6.2M, and total international sales by double-digits to $22M.• Promoted to Director. • Awarded Marketer of the Year for Conagra Global Markets.

Led brand strategies and marketing initiatives for infant and growing up formula business, focused on the Middle East, Asia, and Latin America. Key achievements:• Achieved $230M in sales behind the year 1 rollout of new campaign and major restage of Similac’s line-up.• Improved product perception among healthcare professionals and regulators by educating them on the science behind Similac, leveraging Key Opinion Leaders (KOL) and partnerships with professional organizations.

Led Shopper Marketing at one of P&G’s emerging channels, growing sales by 5% to $450M. Unlocked $10M in sales through channel-led innovation, in-store marketing, and cross-category promotions.

Achieved $350M in brand sales, grew brand penetration, and restored market share by leading $35M marketing plan. Added $50M in sales in one year by leading launch and managing year 1 performance of the Bounce Dryer Bar, a new to the world form and most disruptive innovation in fabric softeners in the previous 37 years. Won Edison Award for New Product Launch and P&G Shopper Marketing Award. Promoted to Brand Manager.

Narrowed Tide’s share gap between Hispanic and General Market consumers through insight-driven, integrated marketing campaigns that target new and first generation immigrants. Invested in contextually relevant channels to accelerate trial, achieving 3:1 payout.

Identified opportunities to drive efficiency in Bailey's holiday packaging offers.

Implemented IT Portfolio Management solutions to help Executives prioritize IT investments.

Led teams of Developers to deliver mission critical applications at Fortune 500 companies.

Partnered with clients to customize TenFold's technology platform, helping them speed up application development