After 20 years working in the product design field, I am now a strategist who helps companies improve their value proposition through design. I am passionate about understanding what makes a product or service succeed or fail, and translate these insights into the creation of new products for my clients and partners.I co-founded Stimulo design agency in 2003 with the strong conviction that good design improves the quality of our lives while making companies grow. I am based in Barcelona area, a design-driven city, but my inspiration, my competitors, my clients and my visions are global. I spend a significant part of my time travelling between China, Central Europe and Turkey, working side by side with my clients.I now drive a multidisciplinary team of 10 talented professionals who are able to uncover people’s needs and transform them into compelling product experiences.Simon, KH7, Sara Lee, Zobele, Arzum, Okka, Haier and Bic, are among my clients.