• Manage YouTube account with 20,000+ subscribers, Instagram with 8,000+ followers, and Tik Tok with 10,000+• Create content based around a well-established brand concept and identity based on educational content around skincare and cosmetics• Develop, script, and plan storyboards for video content, editing and producing videos on a quickly growing channel in the YouTube skincare space• Work closely with major beauty brands to collaborate on videos, campaigns, and promotional campaigns in line with respective brand ethos and images• Utilize data analytics and social media platform insights to strategize content logistics and creative direction• Curate carefully selected brand imagery on social media platforms, developing, planning, styling, and directing shoots• Focus on promoting a more inclusive and diverse beauty space, assisting brands with I & D projects and campaigns

• Remotely based in field to help train and assist the Chicago Roastery team based on Siren Retail learning and development resources, utilizing benchmarks, coaching/feedback, and knowledge checks• Worked alongside senior leadership and various cross-functional teams to help maintain the recognition and representation of the Siren Retail brand ethos• Assessed, scheduled, and facilitated training plans involving over 200 partners, working alongside a team of advisors, managers, and consultants• Planned and implemented operational strategies for a multi-level, high concept space, working to optimize workflow efficiency and overall functionality in the space for the partner and customer experience• Co-founded an Inclusion and Diversity inter-store network focused around providing education and resources to creating a more inclusive work environment, as well as leading and organizing community-focused events

• Assisted in the various stages of product development, from prototyping to production runs to product launches, working on multiple projects based on national consumer market trends• Was responsible for ensuring thorough product and raw ingredient specifications, assisting in quality assurance, conducting blind trial tests, and facilitating customer market testing• Worked closely with individual developers and managers of food R&D with project-specific needs around optimization functions such as product optimization, sample building, and culinary and formulation benchtop work• Reported to project managers and developers in multistage development processes, consulting with leadership to ensure consistency, precision and accountability in roles and work • Led and coordinated various multi-team connects and meetings for product development reviews, speaking to the implementation of new optimization strategies around consumer trends and evaluating budget specifications

• Created and implemented plans of action for effective operational strategies for most efficient store operations, considering the needs of the business, and the customer experience while leading others to maintain Siren Retail brand ethos• Consulted and led cross-functional departments/zones, advising and leading sales-oriented goals by establishing clear expectations and strategies, ensuring accountability, and supporting peers• Worked to continuously develop partners in professional endeavors, advising and driving them to tackle projects and creating strategies for success • Prepared, trained and supported promotional beverage launches, managing projects based around storewide training and education, from planning and implementation, to identifying and optimizing operational standards and feasibility in the production space • Partner of the Quarter - Q3 2018

• Delved into ingredient-based product education, facilitating skincare and complexion focused classes• Aided clients in finding products based on assessed needs and wants, and instructing clients in application techniques and product usage• Increased brand recognition by elevating a designated brand ten positions in-store sales in one month through focused sales plan I personally created