Ramona Gonzales Email & Phone Number

Los Angeles Metropolitan Area

Ramona is a seasoned media executive who combines experience, vision, and strategic thinking with successful execution—her extensive exposure spans print and online media, digital marketing, and advertising revenue operations and includes positions at publishers, agencies, and technology companies. Via her consultancy, she delivers a mix of expertise and perspective honed from decades of developing, marketing, and growing digital brands, properties, and audiences, consulting for major digital publishers and technology companies, and industry trade organizations such as the IAB/IAB Tech Lab, the ANA, and the Digital Advertising Alliance (DAA). She helped develop and establish many of the standards, guidelines, technical specs, and principles that exist in the current digital media ecosystem and supply chain such as ad verification, viewability, measurement, digital video, podcast, automated invoicing, programmatic, updated T&Cs, and YourAdChoices, the DAA’s self-regulation program for consumer privacy and transparency. Ramona’s front-row seat to constantly evolving changes—many of which aren’t optimal for profitable but responsible growth of the digital advertising industry—galvanizes her determination to help build, support, and promote wide-spread adoption of standards, practices. and self-regulation programs that elevates digital advertising’s capabilities, delivers consumer privacy controls and transparency, endorses legislation for social media, supports fact-based journalism on publishers’ news outlets, and invests in de-carbonizing the advertising supply chain.

New York City

Publisher Operations, Yield & Revenue Management, Technology Solutions

Rapt Inc., acquired by Microsoft in 2008, was the leading provider of yield management solutions and services that enable media companies to price, predict, and manage their advertising assets to increase revenues. As Principal Consultant in Rapt's Advisory Services division, Gonzales was responsible for providing business assessments and guidance and recommendations on yield management best practices and principles for major media companies.

New York City

Responsible for LPI Media’s digital media operations, P&L, strategic direction, business initiatives, and product development.• Supervised daily operations including sales, ad ops, production, marketing, website re-designs, new technology integration, vendor/agency/partnership relationships, and services for print circulation, sales and marketing, and editorial divisions• Developed online advertising operations including 3rd party ad-serving system integration, process and workflow, campaign management, reporting, and client services, as well as agency/publisher contractual management; doubled online revenue in one year with limited resources• Created user engagement and marketing packages (online and integrated), sponsorship programs (advertorials, microsites, sweepstakes, surveys, polls), and sales presentations and proposals• Produced budgets and monthly financial tracking and worked with legal counsel to consolidate, track, and enforce legal concerns such as agreements and contracts (contributors, Getty, AP) • Identified industry, operational, and resource challenges and the impact on revenue; recommended creative, operational, and strategic solutions to President and corporate executives to deliver operational savings and increased revenue

New York City

Produced and managed IFP’s editorial, marketing, and promotional initiatives (print and online) for year-round events, programs, and membership outreach.

New York City

Led the assessment, definition, and organization of interactive content for major clients within Ogilvy Interactive's Information Architecture Group.• Led the assessment, definition, and organization of interactive content for major clients• Scoped projects and allocated resources (scheduling, budgeting, staffing)• Developed content strategies, development priorities, and style guides • Identified content challenges and recommended appropriate solutions (such as content management applications, tools, and functionality)• Presented content organization and navigational/functional copy recommendations to clients• Created sitemaps and wire frames depicting content, navigation, interface, and functionality organization• Contributed to business development proposals, creative brainstorming, and new business pitches

New York City

• Conceived and produced diverse areas of the website (parent, fan, and sponsor sections)• Assigned, edited, and produced original and re-purposed content for parents• Designed interfaces and navigation (graphics and HTML)• Produced and hosted parenting community and discussion areas• Commissioned, designed, and optimized art assets• Created and managed production schedules• Developed budgets and proposals• Supervised staff, freelancers, content partners, and vendors• Evaluated and integrated new technology applications • Contributed to overall site expansion planning

New York City

• Planned, produced, and edited the bilingual premiere issues• Established the editorial department’s day-to-day operations, production process, and staff roles/responsibilities • Developed budgets, deadlines, and production schedules• Hired and supervised editorial, design, research/fact-checking, production, and freelance staff• Assigned and edited departments, features, and profiles• Wrote and edited fashion and beauty coverage• Coordinated studio and location shoots

San Francisco

• Wrote and edited departments, columns, essays, and features• Researched and planned special issues• Served as fashion editor and toy editor (producing, writing, and editing seasonal toy coverage)