Ramona Middleton Email & Phone Number

Lawrenceville, Ga, Us

Atlanta, Georgia, United States

Developing marketing stratgies in coordination with HealthEquity's healthcare partners and benefit adminstrators to drive member enrollment and activation.

Atlanta, Georgia, United States

Developing and executing comprehensive product marketing strategies for a portfolio of healthcare products, driving acquisition, retention and customer satisfaction. Collaborating with cross functional teams, including sales, product development, network and clinical to ensure alignment of marketing initiatives with business objectives. Developing and implementing go-to-market plans, including product positioning ,value propositions and benefits for brokers, plan sponsors and members. Managing the tactical execution of product launches by coordinating marketing activities across various channels, including direct marketing, content marketing, social media, Demand Gen, PR and thought leadership initiatives.

Atlanta, Georgia, United States

Developed marketing strategies to promote brand awareness while driving plan sponsor and member adoption across multiple channels. Conducted market research to identify target demographics, pain points, product solutions and competitive differentiators for the development of geo-targeted campaigns. Collaborated with Community Affairs and PR to cultivate positive relationships with local businesses and community organizations.

Alpharetta, Georgia

Responsible for filling the sales funnel with demand gen marketing campaigns to promote revenue growth and customer loyalty. Managed multiple agency relationships and budgets to ensure all campaigns were delivered on time and within scope. Drove consistent creative, brand voice and campaign objectives across segment and channels.

Greater Atlanta Area

Managed creative development of print, direct mail, radio and out of home advertising for Verizon Wireless retail stores. Planned all aspects of store grand openings from media placements, on-site promotions and give-a-ways. Continuously measured and monitored activities to determine effective drivers and identify actionable opportunities for improvement.