Ramona Serati Email & Phone Number

Milan, It

Milan, It

Vanzago, Lombardia, Italia

Responsible for cosmetics new business, from relationship establishment to ongoing sales. Working in team after customer's engagement. Business coach for other Autajon sites. Marketing activities (fairs, communication, socials, etc.) deployment on a local basis.

Arese (Milano)

Marketing responsible both at national and international levels, as support to primary cosmetic and nutraceutics firms that operate at various activities of production chain: ingredients and finished goods production, distribution, lab tests, market research. Responsible of a 2 direct people's team and 3 indirect, I respond to CEOs. I manage traditional and digital communication, strategic development, PR, events & fairs, e-commerce, finished good development.

Milan Area, Italy

In charge for domestic and international Trade Marketing and for Marketing support to international business development. Due to the specificities of its product portfolio, I work both for BtoB and BtoC for all channels (Modern, Traditional, Automotive, Petrol, OEM). I lead a team of 4 people, organized by channel. Part of Management Team with direct report to CEO. Responsible for PR, events, fairs and exhibitions strategy and implementation worldwide.

Bergamo Area, Italy

As Kiko’s worldwide expansion proceeded, I was asked to coordinate the branches’ marketing needs and to ensure the correct communication flow from and to HQ. I managed a 3 people team divided by geographical areas.I supported Kiko in opening 8 countries and 5 branches (US, HK, Turchia, India, Dubai, Russia, Sweden, Belgium), coordinating different departments involved in the process. I studied and managed the consumer price positioning strategy worldwide for the entire assortment and the consumer habits for each country.

Bergamo Area, Italy

Kiko is one of the most astonishing marketing cases so far. It has revolutioned the way of retailing cosmetics. From Italian fast growing Company, it approached worldwide expansion, becoming a multinational Company. I joined the company at the very beginning of its international expansion, with the objective to create a department specifically dedicated to export issues. I coordinated and supported Global Marketing for the openings in new countries. I managed the local production for cosmetics for US branch. I managed a team of 2 people.

Clinians and Geomar compete in skin and body care markets such as face treatments, cleansing, specific body treatments and suncare products. Main distribution channel is modern channel, but a great part of business is still done in traditional channel, such as perfumeries and specialized shops, so I worked in daily contact with Trade Marketing and Sales Dept on specific tailor made projects. Mirato bought Breeze brand in feb2009. Breeze is an historical brand in toiletry market (deodorants, bath/shower foams, eau de toilette).My last challenge has been to manage two hypermarkets as key account, a job rotation that has allowed me to extend my professional experience in the sales department also.I managed a team of 3 people, with direct report to Commercial Director.

Direct responsibility of sell in and sell out KPIs such as turnover, EBIT, Market Share. Direct responsibility of the development and steering of brand strategy under international coordination: brand positioning, portfolio strategy, promotion strategy, communication. Definition and realization of new advertising campaign (TV, press, radio, internet and new medias). Inno thinking, development and launch of new products: consumer insight researches, winning concepts definition, packaging, industrial implementation, supply, launch plan, communication and promotion. Member of the international Business Development Team.2001 - 2002: Assistant Brand Manager on Taft Styling2003: Junior Brand Manager on Antica Erboristeria 2004: Junior Brand Manager on Vernel 2005: Brand Manager General HDD2006: Product Manager Dixan HDD

Degree, Economics

Master, Beni Di Lusso: Marketing, Communication & Sales

Coach Certificato Icf

Pnl Practitioner

Attestato, Facilitatore In Psicogenealogia Junghiana E Costellazioni Psicogenealogiche

Business Coaching