Ramona Latimore (Adame) Email & Phone Number

Austin, Texas, United States

Austin, Texas

Austin, Texas Area

Manage digital campaigns that run on the Under Armour Connected Fitness apps which include MyFitnessPal and MapMyFitness. Oversee campaign implementation and optimization strategies, which included: day parting, reallocating media to higher performing units and audience targets. Serve as the central hub for all internal communication among multiple departments. Develop wrap-up reports of campaign metrics that include audience insights, creative testing and future recommendations.• Through optimization recommendations, I helped increase a client’s click-thru rate by 10% as well as decrease their cost-per-click by 10%. By accomplishing these goals the client doubled their spend with us on their next campaign. • By measuring through our survey partner, I was able to help our client increase their brand awareness among our in-app users by 10% by the end of their three-month campaign.

Austin, Texas Area

Oversaw campaign setup, execution and optimization for more than 100+ campaigns monthly amongst 7 television station markets. Throughout the campaigns I provided strategic recommendations, which included shifting strategy, budget increases and updating creative. Helped the Jr. Account Manager on my team gain experience on digital strategies that they were unfamiliar with as well as assisted them with any issues they had with their markets. • Since starting in August 2017, I helped my smallest market increase their monthly spend by 22%.• I helped one of my markets win and retain their biggest annual digital campaign.

Austin, Tx

Collaborated with clients and account executives for order placement and fulfillment of all digital campaigns. Produced custom reporting to effectively show campaign success for continued retention. Brainstormed with account executives and sales managers to find effective solutions for client campaigns and internal campaigns. Wrote social posts and email copy for clients as well as promotional copy for the Austin American Statesman. • After 8 months of working on solely local digital campaigns, I was put in charge handling the bigger budget clients, which included all of the local-major campaigns. These clients included HEB, Central Market, Silvercar and Academy.

Austin, Texas Area

Assisted the account service team and served as the traffic coordinator for the Austin office for clients in the healthcare industry, which included both print and digital media. Researched potential media outlets and events for clients. Wrote social media posts well as researched industry news for those social posts that were used on The David Group social pages and the clients’ social pages.

Harlingen,Tx

Worked with a variety of local businesses to help them with their print and digital advertising for the local newspaper. Helped my clients with the design and copy of their print and digital ads. Worked with the team of Account Executives to achieve monthly sales goals. • Had the highest digital advertising sales amongst all sellers from September 2012 – December 2012.

Bachelors Of Science, Public Relations

Activities and Societies: Public Relations Student Society of America (PRSSA)

Education record