- Propose the marketing strategy concept and message for 2024 Gala- Create the marketing plan for all channels and oversee the implementation- Launch new Gala 2024 landing page - Propose fundraising partnership packages- Upgrade Gala image and increase awareness- Maximize the internal resources to create communications campaign that sustain organic visibility growth

- Create and implement communication plan for Gala School Principals of the Year 2023- Propose and implement the entire award ceremony, including speaker briefing, main screen event flow.- Propose on-site Gala event image, oversee implementation- Propose fundraising partnership packages for both Gala 2023 and 2024 AVE found the mission.- Propose ticket selling strategy, platform and implement it- Maximize the use of the CRM solution- Propose and oversee Alfabetar communication plan- Responsible of Career Bus communication plan, from AVE team2023 Gala, 1st year sold-out, Romanian Atheneum, more than 700 on-site participants2023 Gala, 1st year live interviews on Gala award ceremonyUpgrade Gala image and increase awareness under AVE umbrella2024, 1st year with sponsorship packages and clear process for implementing them

Assigned client: Microsoft Corporation Marketing Coordinator–Integrated Marketing for Central and Eastern Europe.Main Responsibilities:Main contact for key stakeholders from the selected client portfolio.End-to-end client/account management and client relationship ownership.Collaborating in the planning and execution of paid media commercial campaigns (Security Solution Area. Communication with stakeholders, agencies, and team members-project management.Coordinating production for locally used promo materials (events, eBoook, etc.)Working actively in the planning and reporting of promoting campaigns. Coordinating the translation process of assets for Central and Eastern European markets. Communication and cooperation with the marketing community.

- Active role in putting together the marketing strategy for 2 product ranges;- Developed and implemented the annual marketing plan;- Managed the relationship with the advertising and market research agencies.Key accomplishments: • Refflor Choco 2 consumers campaigns (ATL and BTL included)• Refflor Choco, 1st CSR Campaign ”Adoptă o mam㔕 New product launch Refflor Bebe• 2022, BoniFer Lichid sales increase, 1st time in CEGEDIM reports

Working with a highly motivated team to launch in the market a company with a great idea behind.Marketing plan for all products line, private clinic branding, research consumers behaviors and products competitions, and creating social media accounts YT and FB.

Working backgroung on short: National promo POSM:“Casa, dulce casa sanatoasa” / Local activation: Sanatos de sus pana jos, Pretuim sanatatea clujenilor / Tactics: Lista verde and Cos diabet / Dona Info, 8 editions / Kids corner.June 2016-May 2018 maternity leave.

New communication platform for Bergenbier mother brand – switch to friendship from masculinity.Project manager for:Bergenbier Fresh Grapefruit relaunch – 2nd line extention of Bergenbier in flavor segment.September 2013-November 2014 maternity leave

Project manager for:Bergenbier relaunch – new packaging (bottle & label);Bergenbier Fresh Lemon launch – 1st flavor beer in core segment;Bergenbier Whit launche – 1st bottled unfiltered beer produced in Romania for mass consumption;Piata Magazinge award in 2011 at “Best new product launched” for Bergenbier White

Purpose of the Job: To improve organization effectiveness by centralizing and analyzing the data /facts in order to supports the sales team to deliver the volume, market share and profitability.

Purpose of the Job: To increase sales and maintain a good image of the products.

Purpose of the Job:To implement merchandising standards and to monitor products on the market.