As Social Media Manager at Muntii Nostri, I have the privilege of combining my passion for the outdoors with my expertise in digital marketing. My role involves managing PPC campaigns and crafting engaging content that inspires our community of hiking enthusiasts to explore the beauty of Romania’s mountains. Strategy & Content Creation: I design and implement creative strategies tailored to highlight the unique experiences offered by the Muntii Nostri platform, including hiking trails, maps, and outdoor adventures.Community Engagement: I actively connect with our audience, sharing their love for nature and fostering meaningful conversations about sustainable travel and exploration.PPC (Facebook & Google Ads) Campaign Management: I manage and execute multi-platform campaigns (including Black Friday, new subscription offers, and special promotions), driving engagement, growth, and subscriptions.Partnership Collaboration: I work with partners and collaborators to promote shared values in outdoor exploration and environmental responsibility.

I have engaged in collaborative partnerships with diverse companies and renowned brands across diverse industries, including:• Hospitality >> Brand: Green Camp Adventure Glamping• Adventure Travel >> Brand: Green Adventure• Digital Agency >> Creadiv Agency• Beauty >> Brand: Nomasvello Romania (no+vello)• Agriculture >> Brand: Biocrop In my collaboration with these brands, my responsibilities included PPC ad campaigns with lead generation as the main objective, online strategy, crafting compelling promotional materials, enhancing website layouts, coordinating successful implementation strategies, curating engaging social media content, managing newsletters, etc.

Real Estate Marketing Expertise: I’ve successfully managed over 30 residential real estate projects, including renowned developments such as Cosmopolis, Liziera de Lac, and Elite City, showcasing my ability to adapt strategies to diverse projects and audiences. ● Proposed comprehensive monthly Media Plans for clients, outlining strategies and campaignsto be implemented across various digital channels, including Facebook, Google, LinkedIn,Native Ads, Display Advertising, DV360, and other relevant platforms.● Monitored and followed up on generated KPIs (leads/clicks) and budget consumption,proactively making adjustments to maximize performance and deliver outcomes as planned.● Content creation: Developed SEO articles, advertorials, native ads (Yahoo & Digi24), PPCads (Facebook & Google), leaflets, brochures, and other marketing materials.● PPC Campaign Management: I managed and executed multi-platform campaigns (Facebook, LinkedIn, - driving engagement, growth, and lead generation (main KPI).● Developed landing page structures and content for various clients, particularly in the realestate sector.● Coordinated AdOps (Ad Operations), Design, and PPC teams for campaign implementation.● As Team Leader, oversaw the management and coordination of the Account Team, fosteringa collaborative environment and facilitating the onboarding process for new team members.● Maintained regular communication with agency clients.● Regularly tracked and analyzed weekly and monthly campaign results, providing detailedreports to clients.● Explored and recommended innovative market channels and tactics to enhance results.Technologies / Platforms used: Linkedin, Facebook, Instagram, Twitter, Google, Native Ads (Taboola,MGID, Yahoo), Display Advertising, DV360, Google Analytics, What Converts, Asana, Canva,MailChimp, MailJet, Data Studio.

My position involved mainly content creation for blogs, newsletters, and Ad campaigns. I was alsoresponsible for the strategic content plan for Social Media for communities and brands that workedwith us.● PPC Campaign Management: I manage and execute multi-platform campaigns (Facebook, LinkedIn, NativeAds (Yahoo, MGID, Taboola) - driving engagement, growth, and lead generation (main KPI).● Landing Page & Website: proposed structure and content along with strategies forenhancing user experience in the existing online presence for the agency’s clients.● Newsletter: Strategically conceived and executed highly effective weekly email marketingcampaigns, optimizing click-through rates and driving significant sign-ups for targetedconversion.● Adapt communication to the audience: Analyzed extensive social media campaign data andmetrics and proposed accordingly.● Social Media Content: Devised and implemented a social media posting schedule, leveragingcomprehensive web traffic and customer engagement metrics to maximize desired outcomesand campaign effectiveness.● Content: Generated compelling and superior-quality content for diverse online marketingplatforms.● Key visuals & Communication: Leveraged insights to develop strategies tailored to specificmarkets and consumer demographics. Technologies / Platforms used: Facebook, Google, Analytics, Yahoo, Taboola, MGID, WordPress, MailChimp.

● Communication & PR Strategies: devised comprehensive communication and publicrelations strategies, aligning with the core principles and objectives.● Website: Proposed the website layout, encompassing optimal structural design, visuallycaptivating imagery, and compelling content.● Coordinated the end-to-end process of website development and management.● Awareness: Determined the most effective channels and tactics for brand promotion andvisibility.● Content: Crafted engaging and persuasive content for various mediums, including thewebsite, advertorials, and social media platforms, ensuring consistency and alignment withthe brand.● Events: Organized media events, encompassing center opening and health andnutrition-focused initiatives, to generate extensive media interest, heighten brand awareness,and foster lasting connections with the target audience.

● Subjects, Trends, Quality: As editor-in-chief, I exercised meticulous editorial oversight,ensuring articles were refined for accuracy, grammar, and style to maintain a high-qualitystandard.● Coordinate Team of 5 Editors: Assigned and managed responsibilities, coordinated contentmeetings, and established new themes and subjects according to trends and targetedaudiences.● Represented the publication as a key ambassador during events, fostering valuableconnections and elevating its presence within the industry.● Target: Publication's growth and success by implementing strategies to enhance readerengagement, expand community membership, optimize newsletter effectiveness, andaugment reach and content consumption.

Media Monitoring & Analysis: Produced comprehensive and succinct summaries of press materials(TV, radio, print, online) relevant to esteemed companies and institutions, primarily focusing on thepolitical domain.