Ramona Roof Email & Phone Number

Denver, Co, Us

While serving as the live-in Hospitality Manager at The Cliff Ranch (a private luxury guest ranch), I oversaw all aspects of the guest experience. I directed a small staff and external vendors to deliver Guest Services, Kitchen, Housekeeping, Landscaping, Maintenance, and Ranch Hand duties to ensure exceptional guest satisfaction ratings and repeat bookings.• Served as the main point of contact for guests, providing schedules, coordinating activities and meals, answering questions, and ensuring safe transportation.• Developed and implemented standard operating procedures and guidelines for smooth ranch operations, including guest services, activity logistics, and staff management.• Cultivated strong partnerships with local landowners and businesses, strengthening community relations and elevating the ranch's awareness.• Handled financial responsibilities such as approving purchases, tracking expenses, and coordinating invoicing.Memorable Moment:Arriving on the ranch – I didn’t know (could not have imagined) the challenges and delight the next six months would hold, but I immediately felt I’d made the right decision in accepting the position. I had the pleasure of drawing on the skills of my entire working career—from customer service as a 14-year-old scooping ice cream to the flower shop and catering gigs that got me through college and on to my time leading teams and making executive decisions for leading CPG brands.

Denver, Colorado, Us

As a one-person marketing department for CleanWell, LLC (a natural household disinfectant manufacturer), I created the overall marketing strategy for the CleanWell retail brand and the parent company. To implement campaigns and execute the day-to-day plan activities, I assembled and aligned a network of branding, social, digital, PR, and ecomm agencies, creating a highly organized team.• Identified new distribution channels and created relevant sales materials for each new buyer meeting • Revised brand growth strategies and plans to respond to COVID pandemic demands (Ex: shifting from B2C to B2B)• Collaborated cross-functionally on product development and packaging decisions.• Increased followers, engagement, and awareness through calculated and thrifty social and influencer campaigns• Launched Amazon store and grew revenue, products achieving Top 100 Sellers in select categoriesMemorable Moment:March 2020 rebrand launch – Elevated CleanWell products from being stored under the counter to proudly living on the counter through a comprehensive product overhaul—color story, messaging, componentry, graphics. The line finally looked as good as it performed.

Us

For MyChelle Dermaceuticals (a natural skin care manufacturer), I began as a freelance project manager and worked my way through the employee ranks to Vice President of Marketing. In that role, I guided a team that took the brand from natural grocery store staple to a leading clean beauty brand through strategic consumer and trade marketing initiatives to expand awareness and sales on a global scale.• Directed two broad rebranding initiatives to increase distribution opportunities and advance competitive positioning• Guided the growth of the Marketing function from a team of 2 supplemented with agencies to a dedicated and capable in-house team of 9• Formulated cost-effective comprehensive budgets to scale with company growth, from $500k to $1.2M • Influenced overall company strategy as a member of the Executive Leadership teamMemorable Moment:Natural Products Expo West 2016 – Debuted a full-scale product and company rebrand in a sophisticated and beautiful custom 20x30 space that felt more like a skin care boutique than a trade show booth. This booth was my vision, my baby, one of my greatest professional achievements.

Boulder, Co, Us

At Chocolove (a specialty chocolate bar manufacturer), I developed product launch plans and sales presentations, managed trade show programs, and facilitated consumer and retailer marketing strategies.• Negotiated industry media trade relationships providing cash-free exposure• Modernized Marketing and Sales workflow operations to increase productivity and foster team relationshipsMemorable Moment:Winter holiday 2008 – Created the Fantasy Flavor consumer contest that received over 2000 entries and provided valuable taste insight for future products. Talk about Direct-to-Consumer interaction! This remains my favorite brand giveaway.

Gb

At PwC (a Big 4 professional services firm), I led Tax and Advisory Consulting teams from prospecting to proposal to pitch. I was promoted to Geography Marketing Leader to tailor and implement national marketing initiatives for the local market.• Developed sales strategies and coached pursuit teams through RFP responses for regional Pharmaceutical and Banking sector clients • Received local office Chairman’s Award and national Bill Jones Innovation and Winning Practices Award for outstanding pursuit management• Delivered annual regional Alumni Conference, managing logistics, programming, and networking events for 500 attendeesMemorable moment:Sales Strategy Group National Gathering 2007 – Invited to teach a program on sales methodology and pursuit strategy. I had earned a reputation within the firm of being an accomplished proposal strategist and proficient client team coach. There were many winning proposal pursuits on the client side over the years, but being recognized to share my success and mentor newer team members was a sweet personal accomplishment.

At Big Stone (the former publisher of Rock and Ice and Trail Runner magazines), I managed the sale of publications, calendars, classified ads, and related products to 400+ specialty outdoor retailers, gyms, and bookstores worldwide.• Expanded retailer distribution by 25% through incremental and new revenue growth• Grew classified ad revenue by 35% and publication sales by 15% through geotargeted retailer prospecting plans• Streamlined warehousing system for magazine and merchandise inventory to simplify filling in-house ordersMemorable Moment:Summer 2002 – Increased retailer base and unit sales with each customer outreach. I leveraged my good industry reputation and buyer trust to quickly influence sales for my department. I made friends rather than sales targets because of my genuine interest in them and their business.

Ziano Di Fiemme, Trentino-Alto Adige, It

At La Sportiva (a leading technical outdoor brand), I provided dependable sales support and guidance to my retailer buyers as a Customer Service Rep and our territory reps as the Assistant National Sales Manager.• Streamlined event, order processing, and reporting functions, making Marketing and Sales operations more efficient and effective.• Delivered a calendar of events that brought the brand to life for reps at annual sales meetings, for buyers at semi-annual trade shows, and for consumers at product demos and festivals• Strengthened brand awareness and loyalty through community outreach with sponsored athlete appearances, event sponsorship, pro purchase program, and charitable donationsMemorable MomentAny Outdoor Retailer show – Bonded with buyers. Those relationships were forged over many phone calls, but twice a year I would get to see these folks in person and strengthen the connection. Those friendly and genuine interactions translated into sales, but more importantly, they made me feel appreciated, like I made a difference.

Louisville, Colorado, Us

For Pearl Izumi (a premier cycling and running brand), I served as the internal brand connection for territory sales reps in a Customer Service role and for key retail buyers as the Strategic Sales Coordinator, managing closeout inventory.• Grew wholesale sales 5% with trusted and thoughtful sales support for territory reps• Devised sell-through plan for over $100,00 in closeout inventory through key account offerings and first factory story stock• Assisted in planning and executing semi-annual sales meetings to educate reps on new products, pricing, and marketing initiativesMemorable Moment:Fall 1996 – Received the largest commission check ever issued to a person in my department. The extra income was nice, but I was really motivated by helping my buyers with a good product mix and earning the occasional Hershey Kiss incentive for meeting in impromptu daily sales goal.

Ba, English

Bachelor Of Arts (B.A.), English