Oversaw all publicity and served as official spokesperson and primary media contact for regional sports network that reaches more than 10,000,000 cable and satellite TV homes in five states and is local TV home of the Dallas Mavericks (NBA), San Antonio Spurs (NBA), Oklahoma City Thunder (NBA), New Orleans Pelicans (NBA), Texas Rangers (MLB), Dallas Stars (NHL), Big 12 Conference (collegiate), Conference USA (collegiate), and high school sports governing bodies in Texas (UIL), Oklahoma (OSSAA), and Louisiana (LHSAA). Developed public relations and communications plans for each individual team and sport to drive viewership to network. Coordinated media tours for network announcers and executives.• Pitched and placed stories in local and national media publicizing network's ratings accomplishments and programming.• Assisted with network's social media platforms.• Wrote all network publicity materials, including press releases, fact sheets, biographies, and programming overviews.• Developed and maintained strong relationships with local, national, and trade print and broadcast media.• Responded to viewer inquiries.

Directed all publicity and served as official spokesperson and primary media contact for one of nation's first regional sports networks that reaches more than 10,000,000 cable and satellite TV homes in five states and is local TV home of Dallas Mavericks (NBA), San Antonio Spurs (NBA), Texas Rangers (MLB), Dallas Stars (NHL), Big 12 Conference (collegiate), and UIL (Texas high school sports governing body). Created media relations department for parent company and developed public relations and communications plans for each team and sport to drive network viewership. • Coordinated media tours for network announcers and executives, and wrote all network publicity materials, including press releases, fact sheets, biographies, and programming overviews. • Developed and maintained strong relationships with local, national, and trade print and broadcast media. • Responded to viewer inquiries.

Covered professional sports for suburban daily newspaper in Los Angeles market, with beats that included Los Angeles Rams, Los Angeles Lakers, California Angels, Los Angeles Kings, and Los Angeles Dodgers (backup writer). Wrote weekly sports TV media column and worked on sports desk, editing stories, writing headlines, and designing layouts on deadline.

Served as sports editor for chain of weekly newspapers in southwestern Los Angeles, covering local high schools and colleges. Assigned, wrote, and edited stories, and designed sports section layouts for five weekly newspapers.