Developing creative strategies and designs for daredevil brands.

I help future marketing managers understand the importance of a cohesive, distinctive and coherent brand strategy in developing effective, realistic and profitable digital marketing campaigns.

Conceiving and naming, planning and positioning, strategic development, account management, creative direction, values conception and definition of messages, copywriting, tone and voice for companies, brands, products and services. I manage and coordinate the creative work of all the studio accounts, acting as bridge between the clients’ needs and the studio projects.OUTSTANDING WORKMamá Olé - Brand strategyGolden Anuaria Award – 2015’s Best NamingAnuaria Selection Award – 2015’s Best Logo DesignBest Brand Awards - Runner Up Oceania’s Best Brand Creation of the whole brand for an Australian company of Mediterranean imported major consumer goods: from its name, features and values to its visual identity.Emo Cap - Copywriting / Creative consultingLiderpack Awards – 2016’s Premium Pack Design of a packaging to stand out the cap and promote premium values among people with self-awareness.Iruela - Brand Strategy Restyling of the brand and packaging for a family business of olive and pickles that wanted to thrive consumer market with a distinctive identity.Food Shot - NamingAnuaria Selection Award – 2016’s Best Naming Creation of a descriptive and memorable name close to the brand values of this photo studio from Barcelona specialized in gastronomy and food products with a strong visual style.Cambridge School - Creative direction / Copywriting / Brand & Communication strategy Alignment of the brand identity of a language academy through its graphic communication campaign.

Strategy and planning of branded content, social media management and web architecture. A freelance work where I help companies and organizations to develop their corporate identity on digital world using inbound strategies and contents, online marketing campaigns, social media management and branded-oriented web design.

Project management, creativity, copywriting and design of communication strategies for leading brands. The agency started with an innovative approach to create social advertising campaigns and ended as a foundation with the mission to build a better world through marketing and communication. OUTSTANDING WORKCasa Knorr - Copywriting / Creativity / Communication plan Design and execution of offline and online communication campaigns and street guerrilla actions to promote a pop-up center in downtown Madrid and Barcelona where the brand could share its expertise in soups, make trade events and even offer free cooking lessons. Lipton - Copywriting Creation of the concept “No seas cuadrado” and definition of a digital communication plan (including, social networks and an advergame) to promote Lipton Tea pyramids.OMGEO - Copywriting / Project management / Creativity Design and creative idea of an exclusive invitation under the name of “A breath of fresh air” (which included a can of pure oxygen from the Mount Everest) to the Spanish market’s launching party of this international company of post-trade solutions for investor, brokers and capital funds. Supernanas - Naming / Creative direction / Project management Design and creative idea of two collections of modern lullabies exclusively composed and recorded by cutting edge Spanish indie music bands to collect funds for Save The Children and SOS Children Villages NGO. Reedition of the collections of lullabies with international musicians launched after the 2010 Haiti’s earthquake. A project in which I had a strong personal involvement both professionally and personally.Put Yourself in My Shoes - Creative direction / Copywriting Conception and launching of a campaign for Global Movement For Children (a United Nations sponsored movement) to raise awareness of the need to achieve and accomplish UN’s Millennium Development Goals (MDGs) among society and governments.

Editorial leadership, coordination of the editorial team, content planning and design supervision of Batería Total magazine. Under my management, the magazine achieved a new header and art, expanded its pages and contents and positioned as the leading drumming and percussion magazine in Spanish market.

Edition of the books "La Guitarra Acústica" (2004), "El Libro del Blues de Guitarra Total" (2004), "El Libro de Rock Clásico de Guitarra Total" (2005), "Cómo Tocar Metal" (2005), "La Historia de las Guitarras Fender" (2006) and "Jimi Hendrix El Músico" (2007).

Editorial and content management, editorial team leading and advertising agent for Folc magazine, specialized in folk, traditional and ethnical music.

Edition and content management of the cultural section from the first Spanish website focused in feminine world.