A senior executive with work experience since 1997 in strategic marketing, market research, strategic planning and consumer insight fields. Strength in understanding consumer behaviour to be translated into effective strategies. Working in a multinational environment, confident decision-maker and strong team-player. 10 years’ experience in consulting (specialized in quantitative surveys) in strategic projects (segmentation, positioning, base studies,) and tactical project (concept & product test, packaging test (shelf impact), pre-post communication test,... ). Used to work for multinational companies in Europe and all over the world, with specific capabilities in strategy, innovation, marketing and market research.Also experience in manufacturer (during 4,5 years), leading market research/consumer insights department for several categories (bread, pastries and biscuits) for Spain and Portugal.Since 2011, leads a team to understand the consumer in a digital context with several tools: • Data analyst & business intelligence area (gathering information from web/mobile analytics, ecommerce purchases, social media profiles,…).• CRM projects.• Market research area (virtual communities, online interviews (CAWI and interviews thought mobile,...)).• Netnography, listening social media.• Digital strategy consultancyExperienced in leading multifunctional teams, working and presenting results at top-management level.