Ramon Montez Email & Phone Number

Las Vegas, Nevada, United States

Las Vegas, Nevada Area

Las Vegas, Nevada Area

Las Vegas, Nevada Area

• Plan and manage digital advertising campaigns for the Luxor and Excalibur including its entertainment and auxiliary venues.• Focus on a campaign strategy of media efficiency while increasing revenue year-over-year and meeting strict expense-to-revenue goals.• Meticulously manage a wide variety of entertainment campaigns to ensure all show managers are satisfied with their internet media campaigns.• In January of 2013, I transitioned onto the City Center account which includes: ARIA, Vdara, Zarkana by Cirque du Soleil, The Shops at Crystals and Mandarin Oriental Residential.• Test new and innovative placement opportunities that yield successful KPI’s while maintaining consistent luxury brand messaging. • Restructure digital campaign to increase ARIA’s email guestbook acquisitions.• In Q3 of 2013, I was interim internet marketing manager for the New York New York, Zumanity by Cirque du Soleil, Monte Carlo and MGM Grand Detroit.Key responsibilities include:• Analyzing ad serving and revenue data files to create comprehensive monthly reports for the property. • Optimize campaigns on a weekly basis to ensure all KPI’s are being met by the publishers• Conduct monthly on-property meetings with the executive team using an agency-client approach • Negotiate rates with vendors to ensure the client receives the highest return on ad spend• Collaborate with social media, international/multicultural and SEM managers to ensure all placements align effectively • Lead the department’s publisher review process to discover new media opportunities with the team• Train new staff members and conduct team meetings in the absence of the department director• Attend department leadership sessions and disseminate updates throughout the team• Organize annual internet marketing publisher summit (2012,2013)• Member of the MGM Social Media Committee, MGM Mobile CommitteeCommonly-used tools:• Doubleclick for Advertisers, Google Analytics, Atlas

Las Vegas, Nevada Area

• Primary accounts included: SPI Entertainment, Famous Dave's of America, Laguna Cliffs Marriott, Platinum Hotel & Spa, Regional Transportation Commission of Southern Nevada, Renaissance Las Vegas Hotel, Block 16 Hospitality, Goodwill of Southern Nevada, Buca di Beppo, Topshop USA, United Way of Southern Nevada.Key responsibilities:• Develop unique online marketing initiatives to help drive brand awareness and secure earned media. • Manage monthly Facebook ad campaigns to maximize reach, CTR and brand lift.• Create standard operating procedures for over 70 social media accounts including content development, promotion guidelines, task delegation and client consultation.• Seek out emerging social media channels to increase brand awareness and drive revenue for clients.• Track online marketing campaigns and social media channels to achieve clients’ metrical goals.• Build out interactive Facebook tabs such as contests, email signups or generate "likes". • Work directly with the design team to produce fresh and innovative marketing materials.• Produce monthly reports highlighting reach, virality and growth in likes/followers. • Film client events and product demonstrations, edit videos to be posted on respective YouTube channels and social media accounts.• Draft and distribute press releases to local, regional and national media outlets. Commonly-used tools:• Google Analytics, Facebook Insights, Hootsuite, Sprout Social, Photoshop, iMovie, Cision