Data Science And Ux Lead
CurrentIn front of creating Monet start up from scratch: A content evaluation system for video and image content that detects participants’ emotions from facial impressions, real time emoji reactions, eye trace, and questionnaires. In shared charge of the system design, the implementation, and the clients consultative deliveries: Conceptualization and design of the system: Design of the participants testing experience, design of the data visualization platform for costumers, design of the costumers’ campaign creation platform (DIY). Consultative reporting of results for clients in diverse verticals: entertainment, advertising, news, political, and health, and brand positioning.User Experience (UX) Methods: Contextual inquiry, Competitors benchmarking, focus groups, personas, scenarios, story boards, user journeys, user task modeling, sketching, wire framing, interactive design, low-fi and hi-fi prototypes, final design and deliverables. Data Science Methods: Data analysis of facial expressions, emotional detection, emoji-based in-experience reactions and comments capture, eye trace capture, mouse track and click, and pre- and post-exposure surveys. Reporting of results and creative insights.