Programmatic Trader
Current· Responsible for supporting the implementation and management of programmatic campaigns, supporting with client and agency requests, reporting, and finance processes.· Responsible for timely and accurate campaign activation, implementation, optimisation, on-going budget pacing and bidding.· Daily campaign pacing adjustments to deliver campaign budgets and ordered units.· Daily campaign optimization using BI (Business Intelligence) tools and excel based data analysis.· Implementation of best practices for programmatic strategies.· Maintain a campaign tracker for all live campaigns, staying on top of all planned vs delivered metrics