Ramon Valadez Email & Phone Number

Los Angeles, California, United States

Helping lead the charge with best-in-class data, creative, strategy, and account teams on brand work where social media is the primary focus. In addition, lead our teams dedicated to work in US Hispanic and LatAm markets.

Santa Monica, Ca, United States

Branded Partnerships lead for Vertical Networks: a digital content studio leading the way in premium, mobile-first storytelling. Creating innovative custom branded stories for Gen Z on BROTHER, one of the top performing channels on Snapchat, and across Instagram, TikTok, and YouTube. Good stories on social media require ingenious audience planning that stays one step ahead of algorithms and two steps ahead of competitors. For example, custom content is not only possible on Snapchat- but it can beat all other platforms. Instagram is the popular kid on the block right now- but not everyone is treated equal. I have developed the operations that have ushered Vertical Networks from a premier mobile first studio into a best-in-class branded partnerships publisher. Over $1 million in billings in the first year.

Greater Los Angeles Area

Disrupt the traditional multicultural market built on language silos: it’s not English or Spanish, American or Latino, it’s both. The Hispanic market had 30 years of Spanish- language infrastructure- we had months to launch an alternative. We ended up creating the leading publisher for the Millennial and Gen Z LatinX audience. + Created the Customer Success/Account Management function that spanned pre-sales, creative development, research analytics, and media planning at a start-up pace. Client renewal improved 35% and margins grew 20% in the first year.+ Social media platform planning and buying, including: audience planning, pricing, engagement strategy that keeps pace with the evolution of platform algorithms (Facebook, Instagram, Snapchat and YouTube) and best-in-class programmatic media practices (O&O and DSP)+ Audience data, analytics and insights reporting for all branded deals spanning standard platform metrics, proprietary measurement tools and IAB-standard reporting + Financial and business affairs management

Los Angeles

Create a new agency model for MDC Partners and Doner where a multicultural group is created from the inside to deliver a true Total Market marketing, advertising, and innovation experience. + Neo Total Market communications model + Creation of Cultura United brand: branding, messaging, implementation + 100% Organic Project growth: Total Market strategy development for UPS Store, Minute Maid, and Bush’s Beans + Hispanic and African American consumer segments

New York City

Corporate Development for, then, emerging programmatic market: market sizing, consumer and market trend reporting and analysis+ Market Insights: vertical revenue potential determination, identifying opportunities, and sales hit list methodology.+ Strategy: consumer insights, product marketing, and product innovation.+ RFP response rate +15%

New York

General Market+ New business wins: United States Postal Service, Lockheed Martin, American Frozen Food Initiative (AFFI), and Nestlé Maggi+ Assigned brands: US Army, USPS, Nestlé Coffee-mate (Global), Nestlé Maggi, AFFI+ Consumer Expertise: Gen Pop, AACM, HCM; Gen Z, Millennial, Mom, Empty Nester Research Experience: Quantitative (segmentation, survey, copy testing), Qualitative (ethnographic, exploratory), Syndicated (Experian/Simmons, Mintel, CMI, Iconoculture)Multicultural+ New Business: 22 direct brand new business wins + Grew Nestle account from 1 in review to become 3rd largest roster agency with $5 million in billingsTopic Papers: Gen X, Boomers, The Great Recession, Latino Social Media; Architect of CP social media strategy and execution+ Managerial Expertise: Department lead, team of 8, CA & NY offices, staffing and profit mgmt.+ Developed mindset mapping tool that crosses levels of acculturation for consumer targeting+ Speaker at iMedia Summit, University Texas, El Paso, University of Southern California