Passionate about dreaming and making it happen, Paula is a cross-functional professional that blends people understanding, business/financial acumen and creativity to develop strategies and solutions.Paula is a cross-functional professional that has a background made of 12 years of experience in marketing strategy and revenue management, 2 years of experience in financial processes and P&L analysis, a graduation in international business and an experience of 6 years teaching German as a foreign language to A1 and A2 students. These complementary experiences helped Paula on being a more holistic and complete problem solver, thanks to the ability of using empathy and different perspectives on the same analysis. By taking key roles from strategy definition to implementation, Paula has been performing important actions on building solutions value propositions, market immersions (human-to-human approach), product communication, trade marketing and branding in the refrigeration industry.