Serves as Marketing Consultant and Creative Strategist for brands across fashion, sports, art, and entertainment.Expertise: Overall Brand Strategy | Culture & Community Marketing | Brand Partnerships | Event Production & SponsorshipsCurrent + Previous Clients Include: Nike, Jordan, Erewhon, Guess Jeans, Legitimate Tech, Akila, New Balance, Oakley, Dyson, Beats, New Guards Group (Off-White + Heron Preston), Crown Royal, Hpnotiq, and sweetgreen.

Key member of the Nike North America Leadership Team, spearheading new marketing concepts and brand strategy across the catalyst network.-Led integrated marketing plans from planning to execution for the our Global Collaborator portfolio in NA including Jacquemus, Nocta, CPFM, Ambush, Sacai, Martine Rose, and Off-White. -Led activations around major sport and culture moments, creating visionary marketing concepts that push the boundaries of creativity and sport in NA (i.e. NYFW, Art Basel, US Open, Super Bowl, All Star Weekend, Grammy’s, Coachella, World Cup).-Led discussions and decision making around product allocations, distribution of collaboration product and marketplace, tracking performance and learnings from each launch. Established a process and playbook to drive new concepts and partnerships (i.e. bespoke stage looks, geo-focused product creation, new content series).

Focused on amplifying seasonal, full-funnel brand campaigns through the lens of catalysts, collaborations, and experiences.-Developed integrated marketing plans for catalysts, working across categories and functional partners including Brand Design, Comms, Digital, Events, Retail, Sales and Merch.-Signed (4) diverse NA catalysts, crafting the positioning and long-term journeys for each (Bretman Rock, Bailey Sok, Janaya Future Khan, and Umi).-Created a successful new content franchise on the SNKRS app, The Blondie Beach House, exceeding benchmark for average watch duration, # of unique viewers, and member engagement rate.-Completed a global stretch assignment focused on building marketing strategy to accelerate / energize the women’s business and build the foundation for Nike Dance.

Created and executed integrated marketing plans for NRG / collaboration product.- Projects includes Nike x Undefeated Air Max 90, Cactus Plant Flea Market x Dover Street Market, MadeMe x Women's World Cup Jersey, Nike x Stranger Things, LAFP Influencer Basketball Training Journey (Giannis x Coming To America, Kyrie x Spongebob, Kobe x Undefeated).Established LA100 initiative, identifying and supporting our network of LA visionaries — ultimately taking our NRG offense into new areas of interest and opportunity.- Projects include Family Style Food Fest, Cha Cha Matcha Yoga Sessions, Good Taste LA Art Show, Franchise Mag Issue 06 Launch Event, Shabbaaaaa x Air Max 270 React, Filipino American History Month Dinner.

Spearheaded the NYC vision and strategy for NRG — driving innovative marketing plans to keep the brand on the edge of culture.- Projects include New York Fashion Week (John Elliott, Public School New York, Matthew Williams, Ambush, Sacai), Art Basel, US Open (Virgil Abloh & Serena Launch), World Cup (Virgil Abloh + Kim Jones), Super Bowl (Heron Preston), and All Star Weekend (Kith x Lebron Launch + Rokit x Kyrie Launch).Led the process of curating hyperlocal product in partnership with key influencers and the NIKEiD and Geo Express Lane teams (Nigel Sylvester, Sheck Wes, Rox Brown, Procell).Managed the creation and programming of 45 Grand as a new cultural hub, with the goal of welcoming new communities and building brand strength in New York City.

Developed and executed seasonal and category marketing plans and product experiences, managing timeline and budget.- Projects include Station97, Baltimore AF1, Nike x Virgil Abloh’s Off Campus, Tom Sachs NikeCraft Space Camp.Built and managed relationships with influencers, consistently evolving list and identifying partnership opportunities including content creation, activations, campaigns, and seeding.- Partnerships include Nike by International Girl Crew Cortez, Downtown Girls Basketball “Force Is Female” campaign, NYC AF1 Launch with Procell, and Nike SoHo Artist customization.Played an integral part in building Nike’s relationship with key retailer KITH in the creation of the Nike x Kith Shop, and the opening of both the Kith Miami and Kith Lafayette flagships.

Supported collective team through the ideation and execution of brand plans, including a stretch with Nike SB.- Projects include NikeCourt ‘StealTheShow’ Activation, Air Max Con, Hike Nike Pop Up, Tech Pack Studio, and Go Skate Day.Managed all product buys and seeding initiatives, bringing a pool of new influencer relationships to the brand.Owned both consumer and influencer insights, bringing valuable relationships to the brand that ultimately led to partnerships and collaborations.

Developed and executed the marketing plans for Pharrell Williams' clothing lines, the New York City flagship/webstore, and exclusive collaborations including Bee Line x Timberland, The Weekend's BBCXO, and Takashi Murakami's Jellyfish Eyes x BBC.Coordinated all showroom visits with stylists, editors, managers, etc. securing media placements with top tier outlets such as GQ, Details, Hypebeast, High Snobiety, Complex, Huffington Post, and Sneaker News.Produced seasonal lookbooks for trade shows and online distribution.Managed content and calendar for social media accounts, blog, and e-newsletters.

With a mission to support, inspire, and empower brands, LOVE+MADE was founded on the idea to pursue something from the heart and ultimately do what you love. LOVE+MADE consists of an all female team, each bringing a vast range of experience and expertise in fashion, music, and art, providing services in design, styling, sales, marketing, event production, and consulting. Together we promote creativity and innovation, bringing cutting edge designs and fresh ideas to each project.Strategized and executed a marketing plan for the launch of the Stussy x Love+Made Capsule Collection, including promotional videos, press outreach, digital activations, and launch parties in Los Angeles, California and Honolulu, Hawaii.Wrote press releases and created marketing plans, proposals, and collateral for product releases, brand collaborations/partnerships, and events.Planned and executed various events within the fashion and entertainment industries such as Space 15 Twenty’s Pop-Up Shop at Urban Outfitters, Revolve’s LA Fashion Week Launch Party, Puma Monthly Music Series with Fatima Robinson, and DipDive Nights hosted by Wil.I.Am.

Oversee the event production’s key elements including venues, rentals, catering, staffing, design, styling/merchandising, photography/videography, talent wrangling, logistics, collateral, and run of show.Projects include Nike FuelBand SE Forum, Nike Cross-Category Press Preview, 21 Mercer Megatron Activation, Express Traveling Experiential and Print Campaign - Mexico City, Vancouver, Savannah, Chicago, etc., QVC Fashion’s Night Out Event, Crocs 10th Anniversary, Fashion Shows for Diesel Black Gold, Rag & Bone, Band of Outsiders, Derek Lam, Skaist-Taylor, J. Mendel, The Blonds, Giuletta, and Style360/Elle Magazine, among others (Optimist, Navia Vision, Eyesight, Domain PR, Mao PR).

Conceptualized and launched the marketing wing of StyleLikeU.com, titled SLU Creative, which offered brands services in strategy, video production, casting, product seeding, and events. Clients include Kenneth Cole, Champion, Gudrun Sjoden, Huffington Post, Afropunk, and Cd Savoia.Strategized added value programs and writes merchandising proposals for advertisers, managing e-blasts and promotional social media posts.Executed the digital launch and syndication of content across targeted platforms and publications such as Huffington Post, Vanity Fair, StyleCaster, and MTV Style.Spearheaded all special events including the Hasidic Style Film Premiere and ‘Music x Style’ Launch Party featuring Wynter Gordon.

Created pitches, clipped placements, and compiled media recaps and wrap reports for lifestyle clients including LeSutra Sparkling Liqueur, TyKu Sake & Spirits, Fresh Made NY, Bounce Sporting Club, and Scratch Music Group.Assisted in planning and managing special events by handling media alerts, invites and RSVPs, and managing guest list, talent escort, and press check-in on-site.Events include: press previews, TyKu Tasting with Patti Stanger, BlackBook’s 15th Anniversary Party, VEVO’s Fashion Meets Music Event, and the Bounce Sporting Club Opening.

Handled incoming event inquiries and scheduled site visits with event planners and clients.Prepared and executed event proposals for new business clients for various special events including cocktail parties, album release parties, product launch parties, conferences, etc.Negotiated terms of the event and all final contracts including food and beverage services,entertainment booking, audio and visual production, equipment rentals, etc.Managed event operations and staff to ensure events run smoothly from set-up to clean-up.Clients include: Vibe Magazine, Inked Magazine, Factory PR/American Rag, Universal Music, EMI Music, StyleCaster, Creative Nation, Belvedere Red, Hennessy Black, etc.

Assisted in the planning, organization, and execution of nationwide events including the NYLON Music Tour, Issue Launch Parties, and shopping events with H&M and Bloomingdale’s. Handled multifaceted clerical tasks including managing calendar and scheduling, coordinating travel arrangements and budgets, and maintaining contact database.Collaborated with Marketing and Promotions Design Director to draft and edit decks and proposals.Researched up-and-coming artists and actors to be featured in Casio's G-Shock x NYLON Guys and Baby-G x NYLON advertorials.

Awarded ‘Intern of the Week’ for outstanding initiative, creativity, and collaborative efforts.Utilized a grassroots approach to promote consumer awareness of Universal Music Group artists and releases through online message boards, blogs, and social networking sites such as Myspace, Facebook, and Twitter.Prepared online marketing summaries and statistical analysis of both weekly and monthly reports.Developed marketing strategies and promotional campaigns for artists such as Dan Black, Findlay Brown, Ludacris, Mishka, Something Corporate, Godsmack, and Ozomatli.

Created, distributed, and edited press materials including releases, biographies, press plans, etc. for upcoming shows.Assisted in various red carpet events such as the VH1’s Celebrity Bowl for Autism and the NWA Documentary Premiere Screening, helping with talent escort, load-in, press check-in, and credentials.Conducted web research to find both online and print entertainment publications to target, and maintained a current contact database of their respective editors.

Fostered and maintained strong communications and business relations with all store buyers, contributing to the growth of the company by building the brand in new accounts.Researched and compiled a list of blogs and fashion magazines, contacted their respective editors, and provided them with samples for fashion features and/or advertising purposes.Updated website content and assisted in photoshoots, backstock sales, mailings, and follow-ups.