- Lead the Marketing Comms Program across the region with direct marketing coverage in Australia, Singapore, Indonesia, India, China, and Korea & Digital Marketing across the APAC region.- Execute integrated marketing and communications campaign underpinned by storytelling, aiming to influence media and IT analysts and drive positive impact with clients, Partners, industry bodies, governments, social media influencers, and alumni.- Steward for The 'IBM Consulting' brand, leading with thought leadership, people, and client stories.- Assess local market demands, business priorities, client initiatives, and ecosystem growth need to define local execution priorities. - Drive the most appropriate tactic mix aligned with local business needs to achieve objectives. - Set and track progress against metrics by campaign and market.- Meet and exceed shared pipeline growth objectives with Sales. Deliver new pipeline growth and accelerate progression above the track. Drive new logo-acquisition targets.- Leading cross region marketing programs for Sustainability, Security Services, and Top Account MarketingAlso leading the IBM Sustainability Campaign bringing together marketing and communications efforts together on the sustainability agenda, common messaging, coordinated tactics, awareness, and targeted pipeline build. Understanding the Sustainability and ESG market and building expertise to help clients in this space.

Lead cross—IBM (includes IBM services, Cloud, Red Hat, and Hardware) marketing strategy for a $B+ portfolio. Includes, close coordination with SAP Corp marketing and business development to execute the alliance marketing program. - Creation and execution of marketing strategy (define market, positioning, segmentation, messaging, demand gen, Go-to-market and execution plan)- Support the content, campaign, web, social and event plan- Lead a team of cross-discipline marketing professionals to define and run digital campaigns- Support the Geo SAP Alliance business development efforts, including Sales enablement - Convene marketing efforts between Marketing campaigns, Offerings and Geography teams- Creating content including customer presentations, product guides, datasheets, sales materials, blogs/articles, website content, solution briefs, white papers, etc. - Alliance marketing initiatives like representing IBM at major conferences like SAP Sapphire and IBM Think, managing Market Development funds, Awards submissions, joint client references, announcements, joint events, cross-company communications, coordination on the analyst, and press release efforts, to name a few. - Additional responsibilities include leading the analytics (Social and Marketing) team for the Account-Based Marketing (ABM) program for top IBM clients. and, - Member Marketing cabinet/ leadership team for Marketing Service Center, Asia Pacific, China, and Japan

Product Marketing for IBM Cloud offering - Cloud for Oracle, SAP, Cloud Managed Services and Cloud Migration Services. Which is a $300M business. Responsibilities include increasing awareness of portfolio externally and internally: by improved web and digital presence, targeted events and success stories & Augment pipeline by 20% though Marketing Demand Gen activities like events and digital campaigns. Also, leading a team as People Manager.

Global Marketing for IBM Interactive Experience (iX), world's largest Digital & Creative Agency. This is a SBU in IBM's Global Business Service. The role includes Marketing planning and execution, Digital Campaign management, offering/solution launch support, Marketing asset creation (Thought Leadership, Brochures, Solution brief), Internal and External Sales Enablement, driving client success stories, Digital & Social Media planning & execution, Web presence management and Demand Generation (Event planning and execution). It also encompasses working with IBM's partners like Adobe and Salesforce. The role requires working across multiple geographies and managing multiple stakeholders in a highly matrix-ed organization structure.

The role included leading Market planning and marketing execution, content creation and offering launch, Marketing asset creation (Thought Leadership, Brochures, Solution brief), Internal and External Enablement, Account and Pipeline Analysis, Driving client success stories, managing Oracle Alliance Marketing KPIs, Digital & Social Media planning, Web presence management and Demand Generation (Event planning and execution). Led and managed IBM's event presence at three (3) consecutive Oracle Open World in San Franciso, CA. and once at Shanghai, China.

To assess and enable marketing performance of IBM Marketing teams worldwide. Gather and analyze data related to marketing campaigns, tactics and programs and relate that data to pipeline and business performance. The role also has enabled me to acquire subject matter expertise in IBM’s marketing structure, sales and opportunity management process, familiarity with the product lines and understand target markets thus providing more depth and insight to the analysis process. This is to help the marketing leaders have a comprehensive view of their business performance

Account Manager for Central Government, India. Specifically Min of Health, Home, Environment and Forest,Finance(CBDT). Job Profile includes, account relationship mamangement. Work on Concept to Prospect and Prospect to Order with each of the accounts and respective opportunities

Market Assessment