As CEO of Lidl US, Joel’s mission is to deliver retail and wholesale excellence to the US market. With 20+ years of experience as a consultancy partner in the grocery retail and consumer space at AlixPartners, KPMG, and Oliver Wyman, Joel is committed to transforming Lidl US and realizing the company’s full potential alongside a trusted team and efficient operations. Lidl is a growth company, and the U.S. serves as a key growth engine, presenting unparalleled opportunities for expansion and success.Joel spent decades advising retailers and wholesalers on how to drive sales and margin improvement by focusing on commercial levers across the grocery business: assortment, pricing, promotions, localization, freshness, and trade partner negotiations, which equips him to lead Lidl US into a new era of success.At Lidl, the customers come first. Within Joel’s leadership role, he is committed to ensuring Lidl shoppers across the nation access the best quality products at the lowest price, no compromise to deliver an exceptional shopping experience.