Ram Prasad P. A. Email & Phone Number

We specialise in augmented & bespoke training solutions for large workforce transformations involving the prickliest of business challenges. Through innovations in content & technology.With a track record of over 20+ years, driving transformation agendas in blue-chip companies across sectors - FMCG / CPG, Financial Services, QSR, Pharma, etc.

Irving, Texas, US

Part of the Strategic & Data Intelligence leadership team, designing data-driven strategies for Publicis agency clients in the US. By synthesising outputs from Research, Data Design & Analytics, Search & Social Listening to deliver Digital Marketing, CRM, NPD, and other marketing communication solutions. Leading Research, Planning & UX teams (25 people) in.

* Orchestrated India’s 2nd highest crowdfunding campaign in Education for a Social Enterprise, Bharat Learn.* Crystallized the brand definition for a UK-based incubator of social enterprises, for their first public presence

• Fueladream.com is a crowdfunding platform and marketplace to raise funds for creative ideas and charitable causes. As the founding CMO in the start-up team, it was a complete strategy-to-execution experience:
• In < 1 year of launch, the business touched GMV of Rs. 3 Cr., the brand organically garnered 10K+ fans on Facebook, and emerged as the fastest growing Crowdfunding platform in India.
• Unlocked crowdfunding as a Go-to-Market channel for Consumer Innovations - a 1st in India
• As another 1st in India, wielded PR for both brand & the business leverage, with a dominating presence (SOV of >60%)
• Opened doors for business, developed the content marketing team & plans, working along with agencies for PR & digital marketing* Lead the design (UI & UX) & development of the product platform on a CodeIgniter PHP.

Morrisville, NC, US

• Part of the core leadership team at, this unique & pioneering Shared Services model, the WW Marketing Hub, as the Strategy head. Was mandated to re-start & build a team to run the Worldwide Market Research &.
• Launched the Ideapad range with its 1st Global positioning campaign, driving Lenovo’s worldwide Consumer PC market share past 11% in 2010-11. A new campaign for the legendary ThinkPad, helped it claw back market share.
• Chronicled the rise of the Lenovo brand from being a nobody in most consumer markets, to being the No. 1 PC brand in the world. By managing the team delivering the WW Brand Tracker program, triangulating that story.
• Lead multi-country primary research projects, like consumer segmentation studies (to identify the WW target segments for Lenovo), usage & attitude studies, conjoint studies for product development, etc., as also.

Equitor is a brand consultancy delivering multiples of enterprise value using the brand as the primary asset. Helped reach brand definitions that large SMBs, in Telecom, Mobile Phones, Mobile Retail could believe in, and worked with them to realise the business transformations.

Mumbai, Maharashtra, IN

• Start-up & lead a team of 3 Strategic Planners to support both Bangalore & Chennai offices.
• Britannia’s biscuit brand portfolio. Led the launch of new, improved Milk Bikis, the brand architecture strategy for Tiger & its planned extensions, refreshed the communication for brands like Marie Gold, 50-50, etc.
• Titan’s lifestyle brands. From identifying the nascent germination of Fastrack as a cult, youth brand on social media, to re-launching Sonata with MS Dhoni as the brand ambassador, to successful collection launches for.
• Unilever’s Kissan. Led the brand architecture & strategy initiative for its forthcoming offerings* Strategised on & won the TI Cycles business for the Chennai office.

IN

Start & drive the Planning role in South zone, handling ING Vysya Life Insurance, McDowell’s whisky & vodka brands. New business wins: Thums Up & the entire Coca Cola portfolio in Andhra Pradesh, Nutrine Maha Lacto candy and Fresh & Honest filter coffee, in the Chennai office.

New York, NY, US

The mandate was to lead the agency thinking on wide array of clients & brands. Some key achievements:Post winning the pitch for Levi’s, the brand sprang to life in India in 2003, riding on the launch of ‘low rise jeans’, again, triggering a new fashion wave amongst youth, celebrating 'body beautiful'. The work also won a rich haul of international creative.

New York, NY, US

Cut one's teeth in brand strategy, on the data intense portfolio of GSK's Milk-food drink brands - the Horlicks portfolio & Boost. Identified the breakthrough insight into young, first-time mothers - for the relaunch of Junior Horlicks.Spotted & seized what later came to be regarded as the tipping point for the Pizza Hut business in India – the runaway.

Benton Harbor, Michigan, US

Started up the role as a Zonal logistical resource & information centre, aiding the zonal General Manager in sales planning & stock availability. Rolled-out the CFA system & smoothly transitioned from a company-run operation. East Zone was held as a model zone in terms of efficiencies & best practices. Transferred to West Zone to replicate the East Zone.

IN

Lead a team of nine Sales & Service Representatives in the 2nd largest market for the company, Andhra Pradesh. Launched Prestige non-stick cookware in a Nirlep dominant market, turned its fortunes around with a Trade activation program & emerge as the strongest challenger. Spotted & unlatched a significant institutional segment opportunity for the company.

Executive Program, Digital Transformation

Pgdbm (Post Grad Dip In Business Management), Marketing

B.E., Industrial & Production Engineering

Senior School (Xii Grade), Science