Rampreet Verma Email & Phone Number

* Managing the tagging activities for digital marketing properties. This includes specifying the taggingneeded to meet business defined requirements, implementation of the tagging requirements,including code tag deployment for new tags or updates (i.e. Google Tag Manager, Tealium iQ, AdobeTag Manager, third party tags), and testing and validating deployment working as specified with noimpacts to digital properties.* Work on Adobe Analytics & Google Analytics (360… Show more * Managing the tagging activities for digital marketing properties. This includes specifying the taggingneeded to meet business defined requirements, implementation of the tagging requirements,including code tag deployment for new tags or updates (i.e. Google Tag Manager, Tealium iQ, AdobeTag Manager, third party tags), and testing and validating deployment working as specified with noimpacts to digital properties.* Work on Adobe Analytics & Google Analytics (360, Premium, Firebase) settings and administration,including native integrations with other Google products such as DoubleClick Campaign Manager(DCM) & DoubleClick Bid Manager (DBM)* Create, deliver/place and validate analytics tags in alignment with internal documentation andreporting templates.* Perform audits and troubleshoot tracking issues related to weekly reports and site analytics.* Work collaboratively with cross-functional teams and internal stakeholders to understand theirneeds, translate business requirements into data requirements, and provide them reporting andanalytics support.* Use A/B testing and optimization roadmap with Innovation team to improve conversion rate.* Use available data sources to deep dive and troubleshoot campaign (and overall) performanceissues and propose methodical optimisation tests, both on-site and campaign based* Provide insights and actionable recommendations that improve site experience and increase revenue& other KPIs.* Work with Adobe Campaign on a day-to-day basis supporting all campaign management activities* Work on core features of Adobe Campaign (e.g., Workflow, Segment, Channels, etc.)* Consulting clients on Digital Strategy roadmaps and data driven decision making* Hands on experience in HTML, CSS, and JavaScript development and constraints* Configure profiles and views, including goals, filters and other Google Analytics functionality.* Track record of success in digital marketing and lead optimization Show less

Mumbai Area, India

• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns• Design, build and maintain our social media presence• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)• Identify trends and insights, and optimize spend and performance based on the insights• Plan, execute, and measure experiments and conversion tests• Collaborate with internal teams to create landing pages… Show more • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns• Design, build and maintain our social media presence• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)• Identify trends and insights, and optimize spend and performance based on the insights• Plan, execute, and measure experiments and conversion tests• Collaborate with internal teams to create landing pages and optimize user experience• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points• Instrument conversion points and optimize user funnels• Collaborate with agencies and other vendor partners• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Show less

New Delhi Area, India

Digital MarketingCampaign Management and Lead Generation– PPC, PPM, SMOLeading Market Research and Competitor Analysis , Price Analysis, Market Trend AnalysisCustomer analysis – Preparing Customer Persona ProfilesAssisting in content generation and management , promotionsCreation of dedicated product pages Email Marketing – Newsletter MarketingTeam Management - Handling teams across India, Philippines, AustraliaManage and motivate team of highly skilled sales… Show more Digital MarketingCampaign Management and Lead Generation– PPC, PPM, SMOLeading Market Research and Competitor Analysis , Price Analysis, Market Trend AnalysisCustomer analysis – Preparing Customer Persona ProfilesAssisting in content generation and management , promotionsCreation of dedicated product pages Email Marketing – Newsletter MarketingTeam Management - Handling teams across India, Philippines, AustraliaManage and motivate team of highly skilled sales and marketing professionals Resource and Performance Management Report generation and analysisSales coordinationPlatforms – Google Adwords, Facebook, Linked.in, Twitter, Instagram, Google Plus, You tubeTools – Google Analytics, FB Analytics, Survey Monkey, Drip, Sendgrip, MailChimp, Google Keyword PlannerPay Per Click (PPC) Extensive Keyword Research, Competitive analyst, Google Ad-Word Account Setup and Settings, PPC Campaign & Ad-group Mgmt., Ad-Copy Creation, Traffic Estimation, BID Management, ROI Management, Goal Tracking, Conversion Tracking and Google Analytics Report Research/Making New Campaign Strategies.Search Engine Optimization (SEO) On Page & Off Page Optimization (Extensive Keyword Research, Phrase Creation, Meta Tag Creation (Title, Description & Keywords), Image Optimization (Alt text), Robot text Creation, Canonical Txt Creation, HTML Source Code, Hyperlink Optimization, Header Tag Optimization, URL Rewriting, Title Attributes, XML Sitemap Creation & Upload, Google Webmaster AC Setup And Site Submission, Google Analytics AC Setup and Research, --- Directories Submission, Blog Submission, Link Building, Forum Posting, RSS Submission, Classified Submission Press Release Submission & SEO Reporting.Social Media Optimization (SMO)Creating & Promoting Brand Awareness for brands on Social Media such as Facebook, Twitter, LinkedIn and other SM Sites. Show less

Mca - Master Of Computer Applications, Computer Science, First

Mca, Computer