- Create and manage successful email marketing campaigns on Pardot- Developed and implemented a comprehensive Salesforce customization strategy, resulting in a 30% increase in user adoption and a 25% improvement in overall system efficiency.- Collaborated with cross-functional teams to design and configure Salesforce applications, resulting in a 20% reduction in manual data entry and a 15% increase in data accuracy.- Program-manage multiple customer campaigns on time and within budget- Determined where advertisement dollars should be spent for online ad placement campaigns by using budgetary forecast data and financial history details. - Brainstorming with stakeholders to come up with new ideas - Creating reports and presentations to present to senior management

- Increased the shareholder value and profit maximization by strategizing innovative branding and marketing strategies and utilizing the available resources - Spearheaded a team of 7 comprising SEO Analyst, Content Writer, Social Media Designer, Digital Marketing Strategist, Media Planner, Junior Digital Marketing Analyst, and UI Designer. - Drove entire end to end projects, strategic corporate communication, drawing up plans for innovative new product launch pre and post strategies. - Built relations with strategic creative partners, key accounts, advertising agency, PR, media planning, buying agency, and market research agency. - Managed the media, PR, creative and production, striving to put across the brand message effectively by planning & carrying out the right brand communiqué. - Created & put into practice innovative business strategies to improve the product awareness and ensure enhanced brand visibility. - Maintained a constant vigil on market dynamics and attuned marketing strategies to exploit available opportunities. - Aligned the marketing communication plans to the business goals with key focus on developing communication strategies, image building initiatives and handling promotional activities. - Prepared annual Marketing plan, including Macrom, PR/CSR/GR, Digital Marketing, CRM, Research, Budget Management & App Development, and ensuring that marketing objectives are achieved, measured and results reported to all relevant stakeholders. - Executed successful social media and community management strategies for all clients on major platforms - Facebook, Google, Instagram, and YouTube.- Developed and outreach campaign to develop, market share and awareness of brands and supporting the marketing initiatives by formulating and initiating turnkey digital / communication campaigns.

- Maintained the portfolio of prestigious clients from Real Estate Industry, Education, Retail, Manufacturing, and FMCG, running campaigns to improve their digital presence and lead conversions. - Accomplished campaigns, including PPC, Facebook, Instagram, YouTube, LinkedIn and Twitter Ads and Email Marketing. -Examined key performance indicators and conveyed to the social media team and Brand Managers. - Safeguarded campaigns are delivered to agreed processes, on time and budget, and meet the required quality standards. - Monitored, tested, and adjusted campaigns to raise CTR and conversion rates, analyzed and report on campaign performance to assess impact and influence. - Initiated activities pertaining to product range expansion meeting customers’ requirements.- Developed and managed planning short and long-term growth marketing strategies (ATL, BTL and product development).

- Assigned to handle small budget full suite digital marketing campaigns as an SEO Analyst. - Delivered marketing insights as well as augmented conversion ratios by examining data aggregated from various web analytic packages, involving Google analytics, stat counter to provide a holistic analysis of customer behavior and website experience. - Used Google tools to track daily, weekly and monthly progress and web trends. - Established well-researched keyword-lists using specialized SEO tools to build SEO strategies. - Individually handled the first Google AdWords Campaign for a travel company. - Joined 5+ Social Media Workshops to improve Digital Marketing Skills.

- As an SEO Analyst, responsible for ensuring the efficient day-to-day management of SEO best practices, analysis, and activation across web/technology platforms as well as Marketing and Content. - Coordinated the implementation of the marketing strategy and assessed the results. - Provided marketing insights by analyzing data aggregated from various web analytic packages such as Google analytics, stat counter to provide a holistic analysis of customer behavior and website experience thus increasing conversion ratios.- Used Google tools to track daily, weekly and monthly progress and web trends.- Had been successful in driving more traffic to the clients' websites and getting goal conversions.- Developed well-researched keyword-lists using specialized SEO tools to build SEO strategies. - Developed and implemented measurement platforms for all ongoing projects to ensure timely delivery through Google tools - Analytics, trends, search keyword tool, webmasters.