- Manage the label’s relationship with YouTube, VEVO & Soundcloud from the marketing/editorial, creative partnerships & content strategy level for Warner Bros. Records. - Work with various DSPs to produce original content for the Warner Records Roster - I.e. VEVO Live Performances, YouTube RELEASED, VEVO dscvr, VEVO Ctrl. - Manage the commercial music relationship with Facebook & Instagram for the company - Pitch for editorial & marketing opportunities across company releases. - Manage all support related inquiries across artist YouTube channels. - Educate artists & staff on best practices & strategy at YouTube, VEVO & Soundcloud. - Manage, book & produce produce all live events for artists at YouTube spaces (performances, content premieres, meet & greets, etc)- Manage the relationship between Warner Records and YouTube’s top creators across all verticals. Collaborate with them to create content with or for our artists or integrate them into live events. - Set up artist visits with YouTube, VEVO & Soundcloud to learn best practices, capture content & create future marketing opportunities. - Manage all editorial playlisting & strategy of the Warner Records proper YouTube channel.

- Manage a variety of fan communities – including social networks, band websites, and video outlets for a diverse roster of artists. Past and Present artists include: Michael Bublé, Josh Groban, Andra Day, Seal, Tegan and Sara, Idina Menzel, Echosmith, Gary Clark Jr., Cher, Jack’s Mannequin. - Write detailed plans for setting, maintaining, and achieving specific goals for fan communities based around sales/revenue, traffic, engagement & fan acquisition. - Manage the label's Relationship with YouTube on the marketing front to to strategize, manage and execute unique opportunities to increase the visibility of the artists and their content. - Manage the label's relationship with the YouTube Community for cross promotion & collaborations with our artists. - Provide executive summaries including various analytics and community feedback based around major events including but not limited to album/single premieres, video premieres, contests, tv appearances, etc. - Work with Interactive Design Team to manage the creation of all web assets (social skins, splash pages, light-boxes) and interactive engagement tools (apps, widgets, etc). - Summarize results of online research, new and emerging technologies to other internal departments, artists and their management. - Content Strategy and optimization: Devise unique photo and video content for online use within an artists marketing campaign.- Work with tour marketing to strategize methods of fan engagement around an artists upcoming tour & increase ticket sales when needed. - Create second screen experiences for artist appearances/performances on major television shows, Sync & Licensing opportunities.

Manage a variety of fan communities – including social networks, band websites, and video outlets for a diverse roster of artists. Past and Present artists include: Michael Bublé, Josh Groban, Tegan and Sara, Idina Menzel, Echosmith, Gary Clark Jr., Cher, Seal, Jack’s Mannequin. - Write detailed plans for setting, maintaining, and achieving specific goals for fan communities based around sales/revenue, traffic, engagement & fan acquisition. - Manage the label's relationship with the YouTube community for cross promotion and collaborations with our artists. - Provide executive summaries including various analytics and community feedback based around major events including but not limited to album/single premieres, video premieres, contests, tv appearances, etc. - Work with Interactive Design Team to manage the creation of all web assets (social skins, splash pages, light-boxes) and interactive engagement tools (apps, widgets, etc). - Summarize results of online research, new and emerging technologies to other internal departments, artists and their management. - Content Strategy and optimization: Devise unique photo and video content for online use within an artists marketing campaign.- Work with tour marketing to strategize methods of fan engagement around an artists upcoming tour & increase ticket sales when needed. - Create second screen experiences for artist appearances/performances on major television shows, Sync & Licensing opportunities.

Manage a variety of fan communities – including social networks, blogs, band websites,, and video outlets for a diverse roster of artists. Past and Present artists include: Idina Menzel, Josh Groban, Michael Bublé, Tegan and Sara, Gary Clark Jr., Cher, Seal, Eric Hutchinson, The Flaming Lips, Jason Reeves, Jack’s Mannequin. EchosmithWrite detailed plans for setting, maintaining, and achieving specific goals for fan communities based around revenue, traffic, and engagement. Provide various analytics and community feedback to the company for major events including but not limited to album/single premieres, video premieres, contests. Develop, capture, and produce engaging content for artists and their fans including but not limited to videos, photos, and contests. Work with web production team in the production of artist websites, including wireframing, user experience design, and feature requisition.Work with other labels within the Warner Music Family family to create cross marketing opportunities within the company and like artists. Oversee and manage a variety of online advertising campaigns for artists within Facebook, Twitter, Mobile, YouTube, and other opportunities within the Google Ad & Display Network.

I assist in running the publicity duties within this company, as well as outreach to new clientele.