As a Product Manager in the Growth & Efficiency team, I lead strategic initiatives focused on scaling growth infrastructure and enhancing platform reliability, driving seamless internationalization (i18n) for global markets, and optimizing Annual Recurring Revenue (ARR) while reducing operational costs. I collaborate cross-functionally with engineering, design, and data teams to build robust, scalable solutions that deliver impactful results, improve customer experiences, and drive sustainable… Show more As a Product Manager in the Growth & Efficiency team, I lead strategic initiatives focused on scaling growth infrastructure and enhancing platform reliability, driving seamless internationalization (i18n) for global markets, and optimizing Annual Recurring Revenue (ARR) while reducing operational costs. I collaborate cross-functionally with engineering, design, and data teams to build robust, scalable solutions that deliver impactful results, improve customer experiences, and drive sustainable growth for the business. Show less

▪ Led the Website CRO Experimentation pod, collaborating with engineering, Product and QA to manage the entire A/B testing life cycle, including discovery, definition, execution, and data-driven scaling of experiments, resulting in a 20% improvement in conversion rate.➤ Skills: Team Management, Conversion Rate Optimization (CRO), Data Analysis, Google Optimize▪ Worked with a team of 8+ engineers, QA, and Design in rebranding KeepTruckin's website with a better architecture that… Show more ▪ Led the Website CRO Experimentation pod, collaborating with engineering, Product and QA to manage the entire A/B testing life cycle, including discovery, definition, execution, and data-driven scaling of experiments, resulting in a 20% improvement in conversion rate.➤ Skills: Team Management, Conversion Rate Optimization (CRO), Data Analysis, Google Optimize▪ Worked with a team of 8+ engineers, QA, and Design in rebranding KeepTruckin's website with a better architecture that resulted in a page speed score of 95+ on the launch day - higher than any competitor.➤ Skills: Stakeholder Management, WordPress Gutenberg block development, Technical documentation▪ Created A/B test for marketing upsell blocks in email alerts to contextually upsell products that our customers may not have. Enabled end-to-end flow where clicks would create leads within Salesforce and Marketo for our sales team to follow up on leading to a CTR of 5%.➤ Skills: Ruby on Rails, Golang, Backend development, Salesforce, Marketo▪ Actively participated in team code reviews to ensure high-quality work and adherence to best coding practices, working on overall website codebase improvement. ➤ Skills: Code Reviews▪ Participated in the Motive Buddy program where I mentored 2 junior developers for 3 months, facilitating their onboarding process and helping them integrate smoothly into the company culture and their roles while enhancing their understanding of complex coding concepts and error debugging.➤ Skills: Leadership, Mentoring▪ Assisted in conducting 7 HMPS interviews for Software Engineer front-end jobs at Motive, objectively assessing technical abilities and cultural fit.➤ Skills: Conducting interviews, Decision-making Show less

▪ Developed a pseudo-self-serve e-commerce experience to reduce product purchase friction for smaller fleet-size customers, improving sales efficiency. Achieved a 30% increase in website conversion rate.➤ Skills: HTML, CSS, PHP, JavaScript▪ Internationalized Motive’s website for French-speaking users under the Canada ELD Mandate, laying the groundwork for multilingual support. Automated the translation process using the OneSky platform.➤ Skills: WordPress, WordPress Multilingual… Show more ▪ Developed a pseudo-self-serve e-commerce experience to reduce product purchase friction for smaller fleet-size customers, improving sales efficiency. Achieved a 30% increase in website conversion rate.➤ Skills: HTML, CSS, PHP, JavaScript▪ Internationalized Motive’s website for French-speaking users under the Canada ELD Mandate, laying the groundwork for multilingual support. Automated the translation process using the OneSky platform.➤ Skills: WordPress, WordPress Multilingual Plugin, MultilingualPress, OneSky▪ Redefined web taxonomy for Google Analytics, enhancing data organization and categorization.Implemented a structured data tracking solution using Google Tag Manager.➤ Skills: Google Analytics, Google Tag Manager▪ Collaborated with engineers, designers, and QA professionals to create advanced WordPress Gutenberg blocks for product landing pages on an urgent-need basis.➤ Skills: WordPress Gutenberg block development▪ Worked in the website CRO Experimentation pod to improve the website's performance through systematic testing and analysis by 20%. Utilized Google Optimize to quickly implement and test out 50+ individual test ideas. Analyzed experiment data and contributed to discussions on test outcomes and next steps.➤ Skills: Conversion Rate Optimization (CRO), Data Analysis, Google Optimize Show less