As a Category Manager – General Trade at Softmax Trade Private Limited , I am responsible for driving category growth and enhancing product performance within the general trade retail channel. My role focuses on optimizing product assortment, ensuring profitable pricing strategies, and maximizing visibility for Rocket Diapers across local and independent stores.Key responsibilities include:Category Development: Crafting and executing strategies that align with market needs to increase sales and market share for Rocket Diapers in the general trade sector.Market Insights & Trends: Continuously analyzing consumer trends, competitor activity, and market dynamics to inform decision-making and improve category performance.Vendor & Distributor Collaboration: Building strong partnerships with distributors and retailers to ensure product availability, negotiate favorable terms, and drive promotions.Merchandising Excellence: Leading the development of planograms and in-store merchandising solutions to improve product visibility and sales performance in general trade outlets.With a strong focus on data-driven insights and market analysis, I strive to maintain Rocket Diapers’ leadership position in the baby care segment, ensuring profitability and long-term growth.

Responsibilities:1. Led daily operations, ensuring top-quality food and service.2. Managed budgets, controlled costs, and drove revenue growth.3. Recruited, trained, and motivated staff for optimal performance.4. Enhanced customer satisfaction and loyalty through service excellence.5. Ensured compliance with all health, safety, and company standards.Key Achievements:1. Boosted revenue by 15% through strategic promotions.2. Increased customer satisfaction scores by 35%.3. Improved staff retention by 13% with a positive work culture.

Responsibilities:1. Managed sales operations across multiple regions, driving revenue growth and market expansion.2. Led, coached, and developed a high-performing sales team to meet and exceed targets.3. Analysed market trends and competitor activities to optimise sales strategies.4. Built and maintained strong relationships with key clients and stakeholders.5, Developed and executed regional sales plans aligned with company objectives.Key Achievements:Increased regional sales by 43% through targeted strategies.Exceeded sales targets for 110% consecutive quarters.Improved team performance, resulting in 15% higher productivity.

Conducted day-to-day project coordination, planning, andimplementation across multiple teamsCreated functional and technical application documents.Evaluated the current trends in finance industry of Pakistan