Ramsha Khan Email & Phone Number

Pakistan

Islamabad, Islāmābād, Pakistan

Brand Strategy and Creative Development:- Conceptualized and implemented innovative strategies to enhance brand awareness and drive community engagement- Developed Karandaaz’s Visual Identity System (VIS) and brand strategy for consistent implementation across all communications- Led the brand development and UI/UX design for Karandaaz's GreenFin Innovations programmeDigital Marketing, Analytics, and Creative Content:- Led the creative journey for multi-platform campaigns, including social media, print, electronic, and digital media, to elevate engagement through organic and targeted promotions- Designed dashboards for content performance analysis and conducting sentiment analysis for tracking brand health, informing marketing strategies- Orchestrated in-person events and coordinated webinar campaigns for high-profile report launches- Directed end-to-end video productions, DVCs, crafting compelling narratives with scripting and storyboarding, highlighting various initiativesWebsite Revamp and UI/UX Design:- Leading the revamp of the Karandaaz website and microsites, focusing on architecture, UI/UX design, and online application systems - ongoing- Driving ongoing enhancements and optimization for the Karandaaz website and microsites, while overseeing related maintenance tasksBudget Management and Planning:- Managed a comprehensive marketing budget within set timelines, overseeing allocation, optimization, and performance tracking across various campaigns and projects- Worked closely with the Director of Marketing and Communications to budget and execute the Annual Marketing and Communications work planVendor Management and Procurement:- Developed standardized procurement requests (TORs/RFPs) and creative briefs for projects, collaborating with cross-functional teams to onboard vendors effectively- Managed relationships with KRN stakeholders and third-party agencies to ensure the creation and dissemination of marketing communications

Islāmābād, Pakistan

- Designing and publishing campaigns for various KRN departments on multiple platforms to increase engagement with target audiences and stakeholders- Developing creative ideas in line with the latest marketing trends and working with the Line Manager to execute Marketing & Communications strategy- Creating marketing collateral and providing communication support to all departments as per requests for events, webinars, workshops, etc.- Contributing to the Annual RMC work plan and working in close coordination with the Line Manager to strategically manage assigned spend for the fiscal year- Creating standard procurement requests (TORs/SOW) for different campaigns and working with cross-functional teams to evaluate and onboard suitable vendors - Maintaining relationships with third-party agencies and ensuring regular payments to vendors are made through the ERP system

Islamabad, Islāmābād, Pakistan

Managing telecom giant, Jazz’s social media platforms and website as well as other verticals, including Jazz Business and Tamasha Assisting in crafting a cohesive yearly strategy for Jazz Business which resulted in increased engagement and roll-out of platform-specific contentConducting brand’s BHT analysis through ad-hoc and periodic sentiment reportsMapping out and executing 2022 revamp of Jazz Business’s official website Assisted in developing the Creative brand strategy for the OTT platform, TamashaWorking with cross-functional teams to execute creative campaigns, including design & copywriting, while ensuring a consistent tone of voice and brand identityAssisting in planning and completing the brand launch of Garaj, A Cloud Platform by Jazz Managing the development of webpage content, design, and maintaining front-end hygiene of Jazz and Jazz Business websitesIncreasing brands’ participation in trend-based content by continuous social media listening and monitoring

Islamabad, Pakistan

• Extracting and analyzing data from online platforms, performing analysis and compiling it into reports for weekly and monthly management review• Designing templates and handling distribution of internal communications• Working with cross-functional teams to ensure the design and content of the Business website is up-to-date and user friendly• Reviewing Standard Process Documents to ensure process and communication accuracy• Preparing product & service proposals and presentations for potential clients and business opportunities• Creating and Proofreading scripts for ads of developed applications

Northern Punajb Rawalpindi, Pakistan

• Planning and carrying out marketing strategies and campaigns and establishing social media identities for multiple clients• Producing written content as well as managing a team of graphic designers for the development of visual content• Scheduling and managing the budget for regular paid promotions • Developing monthly reports, regarding page development and customer response pattern and behavior, from extracted data• Handling online queries, delivery confirmations and complaints, while maintaining client-business-customer relationships

Rawalpindi, Punjab, Pakistan

While completing my MS at Fatima Jinnah Women University, I successfully started a catering and food delivery business catering primarily to students, and faculty within the university community. I developed and maintained a loyal clientele by effectively communicating daily menu offerings and promptly fulfilling orders. With a focus on taste, hygiene, and presentation, I ensured high-quality food preparation and packaging, receiving commendations for exceptional cleanliness and attention to detail, even providing catering services for university functions and events, further showcasing my culinary skills and commitment to customer satisfaction.

Federal Capial &Ajk, Pakistan

Learning the basics of quality control and particularly working under the Continuous Process Improvement (CPI) team, I practiced analyzing issues that occurred in processes, ran a root cause analysis in order to find errors and filed reports with best proposed solutions for the proper resolving of issues.

Master Of Science (Ms), Human Resources Management

Bachelor'S Of Business Studies (Bbs), Marketing, Human Resource Management And Finance

Bachelor Of Arts - Ba, Economics