As a brand executive, I manage social media campaigns, social media strategy, and public image of a brand or person. My duties include performing research on competition in the market, developing campaigns and marketing strategies, leading creative department, and overseeing the design and implementation of new brand concepts.

As a programme researcher, I provide support to the producer and production team of a television show. I find out the source contacts for programmes, make tickers using viz, create Rundown for the analyst as well as for the production team and also supply my own ideas and work on location.