Ramsha Matin Email & Phone Number

London, Gb

London Area, United Kingdom

London Area, United Kingdom

- Optimised the B2B financial content marketing strategy for LinkedIn, achieving a 252.63% hike in engagement. This included ideating and executing campaigns like 'Ask the Expert' series, curating a digital content calendar, writing about the intersection of fintech and storytelling, liaising with designers, and upskilling in Adobe Illustrator.- Coordinated 4 conferences on the use of tech and Gen AI in financial communications, driving thought leadership and client interaction.- Redefined brand tone and revamped the company website, generating a 43% boost in SEO rankings. - Diversified my expertise in advanced Gen AI software for personalised B2B and B2C financial content creation, including multilingual avatars, transcreation, and visual data. Likewise, by volunteering to support senior producers and our New Business Director, I gained valuable insights into professional filming, post-production workflows, media training, creative brief development, and stakeholder management.

London, England, United Kingdom

Spearheaded the pre-launch phase of the organisation by streamlining the research, publicity, and content requirements of SMIC's upcoming initiative, 'The Global Policymakers' :- Optimised policy research and strategised website content concerning our key domains – Education, Healthcare, Trade, Migration, Environment, Peace, Safety, and Taxation. - Liaised with journalists, MPs and political stakeholders to lobby for the CEO and build lasting networks.- Curated the media outreach sheet and membership structures.

- Led a team of 40+ members to direct sessions with writers, competitions, and collaborations. - Administered the ideation and publication of 'In Bloom' - a creative anthology in collaboration with artists globally. - Orchestrated over 20 events with the Penguin Random House, slam poets, and internationally renowned authors, journalists, researchers, and artists.- Curated the weekly blog, contributing to a 63% hike in viewership.- Spearheaded creative direction and oversaw Public Relations and Outreach, Social Media, Sponsorship, and Editorial verticals.

Clients: SONY and Discovery + || Content development, strategic communications, and media planning for the entertainment industry's giants.- Strategised themes and curated articles for the movies and shows aired on SONY entertainment. - Bolstered written publicity by submitting over 30 press coverages.- Drafted questions and provided transcriptions for over 10 major celebrity interviews.- Prepared and analysed monthly publicity and media outreach reports for SONY Sab.

Responsible for implementing engagement strategies and securing partnerships for a global network comprising over 15,000 students, entrepreneurs and business leaders. - Managed the launch of India’s first e-commerce website featuring women-owned businesses.- Led the project of registering upcoming brands in a directory titled 'Go-to Shopping Guide' for customers to discover and shop from small businesses.

Highlights:-> Ideated and launched the Movie Club comprising 300+ members. It monthly collaborated with small businesses owned by women, and provided them with marketing assistance and access to a global audience.> Achieved a 284% jump in the LinkedIn community through offline and online engagement.

Awarded as the Best Performing Intern for 3 consecutive months.

Delhi, India

- Streamlined email marketing and weekly cold calls/emails to discuss potential client stories with new journalists. - Supported five members in organising 8 press conferences and interviews. - Updated 12 media contact sheets, and discovered podcast/interview opportunities for major clients.- Drafted, edited and proofread press releases and articles.

Delhi, India

- Engaged in copywriting, ideated newsletter and CRM content, and created 162 social media posts (Instagram, Facebook, Twitter, Gmail, LinkedIn) for 850K+ global buyers.- Provided creative assistance in the marketing and launch of 2 sub-brands: FabNU and Fabessentials. - Directed independent B2C collaborations on Instagram with 30+ influencers for over 1.34 million consumers.

Uttar Pradesh, India

With an experience of over 6 years as the Senior Editor, responsible for writing and editing articles for the Global Times, brainstorming with the Editorial Board, and publishing the annual school newspaper.

Msc In Strategic Communications

Activities and Societies: Member of the AMP: Advertising, Marketing & PR Society Relevant Modules: > Corporate Communications > Strategic.

Ba (Hons) English, English Language And Literature, General, Gpa: 8.378/10, Rank: 1/117, First Division Merit Scholar

Activities and Societies: - President at BlueQuill, the English Creative Writing Society, Miranda House - Research and Content Head.

High School Diploma, Business/Commerce, General, 99% (Rank: 1/53, 2/241 Stream Topper) In Cbse Board Examinations

Activities and Societies: Head Girl 2019-2020 (Student Council): As the Head of the Student Council, I played a central role in developing.