Ramsha Sheikh Email & Phone Number

Karachi, PK

Pakistan

- Strategized, planned and executed a PR campaign for Gluco Kahani worth 1.87Mn USD, reaching an audience of over 17.41K with total estimated impressions of about 181.89K.- Collaborated for media evaluation pitch, extending strategic and creative support.- Strategized and pitched up to 6 future media campaigns for Peek Freans Gluco for the fiscal year.

Karāchi, Sindh, Pakistan

- Produced out-of-the-box ideas for media activities for HBL PSL 2023.- Designed and executed a Media 101 induction for HBL’s corporate team and trained them.- Planned media for Mondelez International’s campaigns in Pakistan for all 5 brands. - Brainstormed innovative ideas for Mondelez’s digital campaigns. - Compiled post-buy and viewership analysis.

-Strategized and composed SEO content for diverse foreign businesses.-Planned and created brands’ web content for better positioning among target groups.-Enabled businesses to meet their digital marketing goals and boost online sales by customizing effective web copies.-Fulfilled a benchmark of penning 3000 to 3500 words per day.

-Areas of focus: Market Insight, Trade Management, Process Reengineering, Change Management, Marketing Strategies. -Developed an extensive survey for retailers testing variables of brand image, service, support, merchandise and trade incentives. -Surveyed over 125 retailers from 5 different localities of Karachi.-Framed a quantitative and qualitative.

-Conducted media research on client-brands of GroupM's agency m/Six using Kantar Analytics and developed a quantitative analysis for future media plans.-Developed a qualitative analysis using on-air schedule data of Pepsi Battle of the Bands for agency's strategy. -Framed a quantitative as well as qualitative analysis of the post-buy data of nutrition.

-Jointly looked after the Innovation Vertical Department, focusing on improvement and promotion of Pakistan's first ever smartphone budgeting-application namely Hysab Kytab, developed and launched by Jaffer Business Systems (JBS). -Managed Hysab Kytab's social media marketing campaigns and Google Play Console account.-Collaborated with the developers' team.

Pakistan

-Took charge of key functions at the Psycho-social Oncology Department.-Facilitated 30+ children with attendants daily before OPD and within the wards.-Devised and executed recreational activities for children undergoing cancer treatments.

Karachi

-The Bridge is a start-up that provides diverse academic services. Incubated at Aman Centre for Entrepreneurial Development (Aman CED), IBA Karachi.-Developed content for their social media accounts and articles for their website.