Creates digital strategic marketing management plan, static and video content and creatives that includes the Social Media (Instagram, Facebook, Tiktok, LinkedIn) and Ecommerce touchpints (SEO, SEM, Social Commerce, Affiliate Marketing, Social Proof, Email, Newsletter and Customer Relationship Management)Develop and implement comprehensive marketing strategies aimed at boosting brand recognition, driving sales, and fostering a dedicated communityCreate and oversee a dynamic monthly marketing schedule that seamlessly integrates across various channels (such as social media, email, and advertising)Promote brand storytelling through captivating content creation on digital platforms.Supervise the marketing budget with meticulous attention to detail and a focus on maximizing return on investment (ROI) Establish strong relationships with key influencers to expand brand visibility and engagement Foster an active and vibrant social media presence on relevant platforms like Instagram, Facebook, and TikTok Craft compelling email campaigns to nurture leads, encourage conversions, and cultivate customer loyalty Develop and manage impactful social media advertising campaigns tailored to specific buyer personas, resulting in increased sales, brand recognition, and engagement Analyze marketing data and produce insightful reports to monitor progress, gauge success, and guide future strategies Collaborate with internal teams (such as sales, product, and design) to ensure consistent branding and smooth execution Stay updated on marketing trends and technologies to identify fresh opportunities and implement innovative approachesMentors and coach junior graphic designers for contents and advertisementsManaging multiple projects simultaneously and ensuring that they are delivered on-time, within budget and to the highest standards.

Designed graphics for marketing campaigns, including billboards, bus advertisements, and seasonal promotions.Managed a team for campaign execution, ensuring consistency and high quality across all materials.Created content for social media platforms such as Facebook, Instagram, and Twitter.Designed print materials including technical catalogues, quarterly product omnibuses, flyers, calendars, and printed giveaways.Utilized software such as Adobe Photoshop, Illustrator, InDesign, and Canva for content creation.Developed designs for point of sale materials, exhibit booths, and store modules.Created both 2D and 3D graphics for store displays, including window stickers and infographics.Employed software like SketchUp and AutoCAD for 3D modeling and design.Worked closely with dealers to understand and meet content and graphic requirements.Managed and designed e-commerce webpages for platforms such as Lazada and the store’s official website.Implemented designs using tools like Adobe XD and Figma.Conducted site visits for store projects to ensure proper design implementation and alignment with branding standards.Supervised e-commerce events and brand events, coordinating with various stakeholders to ensure successful execution.Organized and styled photoshoots for various marketing needs, ensuring alignment with the brand’s aesthetic and campaign goals.Worked with photographers and models to achieve desired visual outcomes.

Supervision & Store Management:Supervised 3-4 SM Department Store branches, ensuring design consistency and quality.Conducted site visits for store projects to ensure proper design implementation and alignment with branding standards.Designed store layouts, exhibit booths, modules, window displays, and point of sale materials.Designed interiors for the brand's clients.Marketing Campaigns:Designed graphics for marketing campaigns, including billboards, bus advertisements, and seasonal promotions.Managed a team for campaign execution, ensuring consistency and high quality across all materialsPoint of Sale & Store Design:Developed designs for point of sale materials, exhibit booths, and store modules.Created both 2D and 3D graphics for store displays, including window stickers and infographics.Employed software like SketchUp and AutoCAD for 3D modeling and design.Social Media & Print Assets:Created content for social media platforms such as Facebook, Instagram, and Twitter.Designed print materials including technical catalogues, quarterly product omnibuses, flyers, calendars, and printed giveaways.Created content for seasonal magazines and flyers.Utilized software such as Adobe Photoshop, Illustrator, InDesign, for content creation.Event Oversight & Photoshoots:Supervised social e-commerce events and brand events, coordinating with various stakeholders to ensure successful execution.Organized and styled photoshoots for various marketing needs, ensuring alignment with the brand’s aesthetic and campaign goals.Worked with photographers and models to achieve desired visual outcomes.