With over 20 years of work experience, I am a seasoned marketing professional with a passion for brand communication, market research, and customer relationship management. I have a proven track record of leading and managing diverse marketing teams across multiple industries, such as distribution, retail, automotive, construction, energy, and medical. I am currently the Group Marketing Manager at IBS - International Business Systems, a leading company that offers integrated solutions and services in various sectors. At IBS, I oversee the marketing strategy and execution for all the business units, including IBS Distribution, IBS Care, I Station, Rawasy Construction, International Energy Solutions, and IBS Medical. I am responsible for developing and implementing effective marketing campaigns, managing the marketing budget, conducting market analysis and research, and enhancing the brand awareness and reputation of IBS and its partners. Some of the skills that I use daily in my role are brand communication, marketing communications, and qualitative market research. I also hold a Professional Marketing Certificate and Project Management Professional Certification, which demonstrates my commitment to continuous learning and professional development.