Ramya B S Email & Phone Number

Bengaluru, Karnataka, India

After two decades in software marketing and communications, I am excited to be able to nurture my long-held wish of creating an entrepreneurial venture to share my passion for sustainable, zero waste living and make a meaningful contribution to the idea of a circular economy.I set up Green Goobé® Zero Waste Living in March 2023, to help make an easy switch to safe, zero waste cleaning, for anyone wanting to do so. We manufacture and market a line of scientifically and thoughtfully formulated, nontoxic and environmentally safe cleaner blends with plant-origin ingredients. Our natural cleaners were market-ready in November 2023 (we formulate them in-house) and since then, we've been out and about helping communities switch to our natural, zero waste cleaners, and shipping PAN-India. Green Goobé line of natural cleaners, is my way of battling years of climate anxiety and hopelessness at the reckless trashing of our lovely planet. Through this venture, I am excited to be able to offer alternatives to the menace of toxins in our cleaners, and single-use containers that they come packed in, polluting and trashing our waters, soil and air.There is more on how this venture came into existence, in the 'Backstory' section of our website, if you'd like to read.

'Rooting For Nature' is my monthly column on nature and natural farming for @DeccanHerald. The column publishes the third Sunday of each month. Read articles from the column here - https://bluejaydiaries.com/rooting-for-nature/.

Bengaluru Area, India

• Led marketing and demand generation programs for the MathWorks Education business in India • Spearheaded the Media Campaign at MathWorks India – Public Relations and Advertising• APAC advertising lead for MathWorks• Digital and Social Media Campaigns together with MathWorks global teams• Established and managed the webinar program in India• Planned and managed the annual budget for Education Marketing and Media Campaigns in India• Led the customer referencing/user story program for MathWorks India• Communications counsel to MathWorks India leadership team

- Developed and implemented marketing strategies targeted at the Enterprise segment across the Government, Defence, Banking and Financial Services, IT and the Small and Medium Businesses verticals.- Initiated and managed channel marketing programs for Juniper's channel partners in India and SAARC regions. - Managed the media campaign (Advertising and Public Relations) in India

• Marketing the Reveleus brand in the Indian, African, Asia Pacific and Middle Eastern Markets. The Reveleus business, headquartered in New Jersey provided analytical applications for the financial services industry.• Public Relations in India, which involved media outreach, and managing Government and Industry body relations in Southern India.• Content - Edited the House Journal of the Reveleusgroup, wrote bylined articles on behalf of top management.

- Supported IR India's business units in demand generation and awareness building activities.- Lead the Public Relations campaign in India. - Contributed to IR’s global e-newsletter to help boost outsourced business for IR-India. - Oversaw the creation of marketing collateral.- Edited and oversaw the production of the company’s quarterly house journal.- Conceptualized, designed and edited a monthly e-newsletter aimed at keeping all employees connected and aware of the various activities across company locations.- Managed content for the company’s India and Asia Pacific intranets.

Managed the media campaigns of marquee accounts such as Compaq India – Storage Division (now a part of HP), i-flex solutions limited (now Oracle Financial Services Software Ltd.), Motorola India, NASSCOM, Gartner India, Amadeus India and Novellus among others. My job included creation of extensive content creation including press releases and bylined articles for publication in news dailies and magazines.

Mba, Marketing

B.E., Environmental Engineering

Pre-University