Bruite Media Co. is a brand consultancy and services firm that develops impactful brand communication strategies and produces content for food, fashion, lifestyle and consumer tech. brands. Our team comes with a decade worth of experience in brand building, content marketing, writing; and business and strategy development for brands like Urban Company, Airtel, Taj Hotels, Deccan Chronicle, Koovs, Blackberrys, Country Delight, CurioEd, Info Edge and HUL. We can help you withBrand Communication Strategy: Creating a customised communication strategy playbook that establishes your brand voice and helps you consistently create compelling content for your brand. Organic and Performance Creative Strategy: Developing creative concepts for organic social media and performance campaigns. Content Writing: Writing long-form and short-form content for websites, blogs, newsletters, ads, social media etc.Multimedia Production and Creative Designing: Executing high quality photo and video content production; and design video and static creatives for organic and paid social campaigns post production. Brand Incubation: Helping you launch your brand and accelerate its growth through an integrated solutions approach wherein we come in, build your foundational brand strategy and help you execute all your brand content end-to-end. Workshops and On-the-Job Training: Equipping your team through specialised workshops and hands-on training on crafting brand communication strategy, concept development for organic & paid digital media and content creation.

Bruite Media Co. also runs Bruite Magazine, a multimedia publication that brings out impactful food, fashion and culture narratives from India through first-hand research based evocative stories and captivating visuals. If you love a good story, do browse through the magazine at www.bruitemagazine.com and @bruitemagazine on Instagram.

Before Bruite Media Co. took shape, I worked as an independent consultant. I helped over 10 brands strengthen their brand communication and trained Brand Marketing teams on writing, developing impactful content marketing strategies and effective brand storytelling.

At UC, I was somewhat like a juggler, on a tightrope, performing a balancing act between strategy and creative. Supported by a sharp, nimble-witted team of writers, creative designers and video storytellers, I was responsible for building UCs foundational brand strategy and developing campaigns aimed at growing its core business categories. My work involved setting up and steering brand communications across mediums including social media performance campaigns, TVCs, influencer content-to-commerce, print and radio advertising, organic social media, web and app content… you get the drift. Needless to say, I went above and beyond my ‘KRAs’ and backed my work up with a ton of research that involved manning mean consumer calls and getting free pedicures, for academic purposes, of course.Listed below, are some award-winning and acclamatory campaigns I’ve led. You can find more of my work on the Featured section of my profile.

I was a core part of the inceptive creative engine of koovs.com – India’s first curated high street online fashion portal. I started as a fashion writer working on all website content; blogs and newsletters; and marketing content for designer collaborations and new brand launches. After a year of being the starry-eyed scribbler in a boardroom full of avant-garde ideas and clothes, I became a part of the core planning and strategy team as the Content and Visual Communication Manager. Here, I led a team that acted as the bridge between Marketing, Buying, Product and Website Content.My job entailed vetting all creatives and copy across the website and online marketing channels; sharpening content strategy and ensuring all brand communication is synchronised. Besides all the utterly exciting work, walking into the office to catch sight of people offhandedly dressed in overstated outfits, and the generous employee discounts, always kept the spirits up.

At Deccan Chronicle, I filed food, lifestyle, fashion and culture stories for the features section of The Asian Age newspaper. Under the guidance of some exceptionally talented and formidable editors, I learnt the anxious art of writing under pressure. Here’s where I figured out how to squiggle my way into events and film premiers in every corner of the city in search for tabloid stories. Most importantly, I mastered the delicate skill of interviewing eminent personalities from the film, fashion and political realms, amidst a sea of reporters. Turns out, you’ve just got to yell.