Ramya Iyer Email and Phone Number

Key Responsibilities:- Lead a 10-member team in the Analytics and Personalization function, to conceptualize and execute key strategic projects for the CEO- Partner with key teams across the organization to deliver projects for enabling personalization- Drive cross channel personalization, by collecting and extrapolating customer preferences and needs from behavioral and self-stated data- Communicate directly with senior leadership to provide status updates and discuss next… Show more Key Responsibilities:- Lead a 10-member team in the Analytics and Personalization function, to conceptualize and execute key strategic projects for the CEO- Partner with key teams across the organization to deliver projects for enabling personalization- Drive cross channel personalization, by collecting and extrapolating customer preferences and needs from behavioral and self-stated data- Communicate directly with senior leadership to provide status updates and discuss next steps for critical projects- Mentor and develop individuals within the Analytics practice and guide them to achieve professional and personal goalsKey Projects:- Conceptualized a purchase occasion framework to build member-level predictive models for identifying purchase intent in key hardline categories at Sears. Models are used to trigger targeted marketing actions to drive hardline purchases - Partnered with email and loyalty marketing teams to deploy targeted email campaigns linked to repeat purchase items- Developed a similarity based approach to build product recommendation algorithms, which are used to surface personalized online content- Led efforts to marry online user identification technologies with browse pattern intelligence to identify purchase intent on Sears.com- Partnered with key business units and modeling teams to develop weather driven demand forecasts at a store level for seasonal items- Conceptualized and implemented a centralized Data Collection (DC) engine that streamlined data collection efforts across multiple customer touch points in the organization Show less

- Developed Accenture’s Speed to Customer offering for Life Sciences companies which was expected to result in a potential $50mn increase in top lines over 3 years - Resolved key supply chain pain points using the Speed to Customer solution framework, with a lead in to SAP implementation for a leading international biopharmaceutical company - Developed Accenture’s Speed to Customer Maturity Assessment Toolkit to conduct a benchmarking analysis of Accenture’s clients, and recommend… Show more - Developed Accenture’s Speed to Customer offering for Life Sciences companies which was expected to result in a potential $50mn increase in top lines over 3 years - Resolved key supply chain pain points using the Speed to Customer solution framework, with a lead in to SAP implementation for a leading international biopharmaceutical company - Developed Accenture’s Speed to Customer Maturity Assessment Toolkit to conduct a benchmarking analysis of Accenture’s clients, and recommend solutions to develop capabilities and address key pain points based on the framework - Led practice development initiatives centered around training on life sciences specific topics for the Life Sciences consulting team - Led practice-wide adoption initiatives for the AMC Way, Accenture’s revamped go-to-market approach and frameworks Show less

- Redesigned the distribution strategy for the Latin American operations of a leading global biotechnology company to help them achieve 95% service levels in high growth markets- Developed the business case for revamping the distribution strategy of a Fortune 500 company. - Coordinated efforts of project teams in Mexico, Argentina, Brazil, US and Canada to conduct a location feasibility analysis across five countries for the global delivery center of a professional… Show more - Redesigned the distribution strategy for the Latin American operations of a leading global biotechnology company to help them achieve 95% service levels in high growth markets- Developed the business case for revamping the distribution strategy of a Fortune 500 company. - Coordinated efforts of project teams in Mexico, Argentina, Brazil, US and Canada to conduct a location feasibility analysis across five countries for the global delivery center of a professional services firm- Led a team of four practitioners to create pre-sales toolkits for Fortune 500 clients as a part of Deloitte’s internal Corporate and Competitive Strategy Group. Toolkits included excel based analysis tools, models and deliverables that highlighted business issues for potential clients- Conducted a market opportunity analysis for home diagnostic kits and home monitoring devices across five major markets and prioritized investment opportunities by scanning trends, drivers and next generation technologies- Interfaced with senior partners, clients and industry practitioners on projects and proposals, in the context of conducting primary research and analyses Show less

Was a summer intern in the wholesale banking division. Conducted an industry analysis of the bulk chemicals industry in North India and generated leads on potential clients for the bank.

Interned in the MRDG department.Was involved in the study of the Guanylyl cyclase C protein