Ramy B. Mickhail

Ramy B. Mickhail Email and Phone Number

Director of Sales | Seasoned F&B Professional | Dynamic Sales Leadership @ Greenhouse FoodStuff Trading LLC.
Ramy B. Mickhail's Location
Dubai, United Arab Emirates, United Arab Emirates
About Ramy B. Mickhail

A dynamic F&B professional with a distinguished career spanning over 25 years, marked by an exceptional track record of leadership within the F&B industry. My experience is underpinned by a deep multi-cultural understanding and a strong foundation in leadership, which I have consistently leveraged to drive organizations toward the achievement and surpassing of their business objectives.Led Sales, Marketing, and Brand Development initiatives for renowned brands such as Elle et Vire, Danaeg, Five Guys, Guylian, Domino's Pizza, Patisfrance, Cheesecake Factory, Delifrance, Ambrosi, Masafi, Fruto, Lactalis, and many others, elevating their performance to unparalleled levels of excellence across the UAE, GCC, and Middle East.Extensive experience in diverse, challenging business environments. Proven record of propelling respected corporations to new levels of excellence producing top-quality work in international locationsExposure: A proactive individual who can rapidly identify business challenges, formulate plans, initiate change and implement effective business strategies to enhance revenue generationInnovative, analytical problem-solver, known for delivering creative solutions to overcome obstacles and exceed goals. Skilled strategist who transforms strategic plans into workable solutions and benchmarks performance against key operational targets/goals.Effective leader with exceptional organization skills, excellent communication, presentation and interpersonal skills, skilled at motivating employees at all levels that can turnaround the overall business.

Ramy B. Mickhail's Current Company Details
Greenhouse FoodStuff Trading LLC.

Greenhouse Foodstuff Trading Llc.

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Director of Sales | Seasoned F&B Professional | Dynamic Sales Leadership
Ramy B. Mickhail Work Experience Details
  • Greenhouse Foodstuff Trading Llc.
    Director Of Sales
    Greenhouse Foodstuff Trading Llc. Feb 2014 - Present
    Dubai, Dubai, Ae
    Spearheaded strategic initiatives to drive revenue growth and market share expansion across Retail, HORECA, Full Solution, Wholesale, and Institutional Sales. Lesding a team of 82 to deliver outstanding results and exceed customer expectations.
  • Hi Foods General Trading Llc - Sadita Holding
    Business Development Manager
    Hi Foods General Trading Llc - Sadita Holding Jul 2012 - Feb 2014
    Hired to establish the retail division and assume leadership of the business development unit to successfully enter the UAE market.
  • Arrow Juice Factory For Bottling & Production
    Head Of Marketing
    Arrow Juice Factory For Bottling & Production Nov 2011 - Jun 2012
    In the role of Marketing head, spearheaded the transformation of the marketing strategy, leading to a fresh brand direction and repositioning.
  • Masafi Llc
    Brand & Buisness Development Manager
    Masafi Llc Jun 2003 - Jun 2011
    Dubai, Ae
    •Develop and execute marketing strategies, business development plans, promotional activities analyzing current business situations to meet business objectives of the Juice, Chips and Rice businesses•Conduct marketing research with the help data and agencies to keep track of competition and monitor the performance for the Juice, Chips and Rice businesses and also explore the possibilities of brands extension for Masafi•Responsibilities of managing the overall P&L Masafi’s Juice, Chips and Rice businesses categories and improving it•Drawing growth hypothesis and forecast for new products/ categories•Propose product innovations/product extensions in Masafi Juice, Chips and Rice businesses categories to increase sales and brands positioning•Liaise and coordinate with vendors for raw material for new product development to ensure selection of best quality products and to negotiate right pricing•Monitor brand health of Masafi Juice, Chips and Rice categories and chart strategies to strengthen the brands images•Ensure marketing tools are provided to the trade/sales/exports to achieve their business objectives•Control and monitor the marketing budget allocated to the Juice, Chips and Rice businesses to ensure optimum allocation of resources to different sales operations of Masafi•Provide monthly, quarterly and annual products line reports as needed•Monitored execution of POS materials throughout the region and export countries•Develop and evaluate opportunities for new product-line extensions and explore new target markets.
  • Aqua Mineral Water (Acwatab)
    Brand Manager
    Aqua Mineral Water (Acwatab) 1997 - 2001
    •Plan and implement the company’s marketing strategy•Set advertising objectives and promotions campaigns •Follow-up and finalize art work, designs and advertising tools of campaigns with different agencies•Apply and control the international requirements and standards for the brand (IBWA, NSF and HACCP)•Brand development and innovation (juices and flavored water projects)•Handle the key accounts (hotels, cruises, restaurants and chains)•Prepare yearly sales plans and budgets in coordination with the top management
  • Tourismond Travel
    Tourism Manager
    Tourismond Travel 1988 - 1997
    Inbound & outbound Tourism

Ramy B. Mickhail Education Details

  • Ain Shams University
    Ain Shams University
    Accounts
  • St. George'S College, Cairo
    St. George'S College, Cairo
    Higher Education/Higher Education Administration

Frequently Asked Questions about Ramy B. Mickhail

What company does Ramy B. Mickhail work for?

Ramy B. Mickhail works for Greenhouse Foodstuff Trading Llc.

What is Ramy B. Mickhail's role at the current company?

Ramy B. Mickhail's current role is Director of Sales | Seasoned F&B Professional | Dynamic Sales Leadership.

What schools did Ramy B. Mickhail attend?

Ramy B. Mickhail attended Ain Shams University, St. George's College, Cairo.

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