Ramy Mortada
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Ramy Mortada Email & Phone Number

Marketing and Business Development Consultant at AL-YOUSER LTD CO For Contracting and Development
Location: Cairo, Egypt 11 work roles 3 schools
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Role
Marketing and Business Development Consultant
Location
Cairo, Egypt

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Ramy Mortada is listed as Marketing and Business Development Consultant at AL-YOUSER LTD CO For Contracting and Development, based in Cairo, Egypt. AeroLeads shows a matched LinkedIn profile for Ramy Mortada.

Ramy Mortada previously worked as Marketing Manager Egypt - PartTime at Beehive Corporate Gifts and Founder & CEO at Ahl Alkhair Charity Foundation. Ramy Mortada holds Diploma, Marketing, A- from The American University In Cairo.

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Email format at AL-YOUSER LTD CO For Contracting and Development

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AL-YOUSER LTD CO For Contracting and Development

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About Ramy Mortada

I have more than 10 years of experience working in different marketing functions. Currently, I work as Marketing Manager, Leading marketing digital transformation with monetization approach, managing the whole product protfolio and all marketing and branding activities, planning and developing all marketing strategies and tactics including budgeting, advertising, other communication and trade activities and consumer behavioral analysis, and building strategic partnerships with key industry players, agencies, and vendors.Previously, I worked as a segment marketing manager, where I led the painters' segment, planned and implemented the segment's strategy and marketing plan including the budget planning and monitoring, managing the retail loyalty program, planning and implementing all on-ground campaigns activities; in-store branding, sellout promotional campaigns, and strategic relationships with painters, wholesalers, and vendors.In 2015 while working for AJE Group as a brand manager, I launched BIG-COLA brand in the Egyptian market. I co-planned marketing & communication strategy and tactics, implemented all marketing and branding activities, along with building and managing strategic partnerships, digital marketing activities, BTL&ATL campaigns and all market studies & related analysis.I obtained my Marketing Diploma from the American University in Cairo at 2018 with A- graduation score. During my studies, I acquired a deeper knowledge of various topics such as Consumer Behavior, Entrepreneurial, Innovative, Digital, Retail and Strategic Marketing.When I’m not on the job, I love travelling, spending time with my family and friends, going for a walk, workout at home, netflixing, enriching my knowledge through reading and online courses. Competencies: Product/Brand Management, Marketing Strategy, Integrated Marketing Communications, Digital Integration, Monitoring and Measuring Effectiveness, Partnership Marketing, Channel Marketing, Customer Focus, Customer Experience, Creative Think, Innovation, Analytical Approach, Targeting and Segmentation and Project Management.

Listed skills include Marketing Communications, Marketing, Marketing Strategy, Training, and 32 others.

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AL-YOUSER LTD CO For Contracting and Development
Al-Youser Ltd Co For Contracting And Development
Marketing and Business Development Consultant
Cairo, Cairo Governorate, EG
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11 roles

Ramy Mortada work experience

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Marketing Manager

Cairo, Egypt

Reporting to: Commercial Director.Mainly Leading marketing digital transformation with monetization approach, managing all Marketing and Branding activities, planning and developing all marketing strategies and tactics including budgeting, advertising, other communication activities and consumer behavioral analysis, and building strategic partnerships with key industry players, agencies, and vendors.Main Tasks:- Responsible for planning and managing the marketing activities… Show more Reporting to: Commercial Director.Mainly Leading marketing digital transformation with monetization approach, managing all Marketing and Branding activities, planning and developing all marketing strategies and tactics including budgeting, advertising, other communication activities and consumer behavioral analysis, and building strategic partnerships with key industry players, agencies, and vendors.Main Tasks:- Responsible for planning and managing the marketing activities of the company.- Manage the company product & service portfolio.- Develop and execute the trade marketing activities and incentive programs.- Work closely with regional team in developing new product and services.- Lead the company's commercial digital transformation projects.Major Achievements:Led the planning of the monetization strategy and the rebranding of the retail mobile application to sell the company products online to retailers in alignment with the group strategy.Fully designed, planned and launched Lafarge's first retail digital incentive/loyalty scheme program.Launched locally Holcim's global Eco-Friendly bulk cement product in alignment with the group strategy.Launched Lafarge's first Eco-Friendly bagged masonry cement product in alignment with the local green strategy. Show less

Apr 2022 - Sep 2023

Senior Retail Marketing Specialist - Painters' Segment Manager

Egypt

Reporting to: Retail Marketing Manager.Mainly leading the painters' segment, planning and implementing the segment's strategy and marketing plan including the budget planning and monitoring, managing the retail loyalty program, planning and implementing all on-ground campaigns activities; in-store branding, sellout promotional campaigns, and strategic relationships with painters, wholesalers, and vendors.Main Tasks:- Manage, develop and implement the painter segment’s… Show more Reporting to: Retail Marketing Manager.Mainly leading the painters' segment, planning and implementing the segment's strategy and marketing plan including the budget planning and monitoring, managing the retail loyalty program, planning and implementing all on-ground campaigns activities; in-store branding, sellout promotional campaigns, and strategic relationships with painters, wholesalers, and vendors.Main Tasks:- Manage, develop and implement the painter segment’s marketing plan and strategy.- Responsible for creating a sellout promotional campaigns for the painters across the year to improve sales.- Manage and improve painter’s loyalty program to maximize number of active users.- Plan and manage all on-ground activities and branding at the POP level.- Manage and develop the segment’s social media and online marketing strategies.Major Achievements:- Launched Jotun's DUROSAN product for the first time to the painters' segment.- Redesigned and launched Jotun's loyalty program app for the first time in the Egyptian market.- Designed, planned, and implemented the first in-store activation in the Egyptian paint market.- Established, launched, and managed communication channels for the first time with painters' segment.- Establish a 7 days working help desk touch point team supporting the retail segment's customers. Awards:- Jotun's award for the achievements in the painters' segment in the regional competition in 2018.- Group communication award, Norway 2018. Show less

Jan 2018 - Dec 2020

Senior Marketing Executive

Cairo, Egypt

Reporting to: Marketing Manager.Co-planned and co-managed the launch of BIG-COLA brand in the Egyptian market including planning marketing & communication strategy and tactics, implementing all marketing and branding activities, building and managing strategic partnerships, digital marketing activities, BTL&ATL campaigns and all market studies & related analysis.Main Tasks:- Work closely with the Marketing manager on the brand marketing plan & strategy development and… Show more Reporting to: Marketing Manager.Co-planned and co-managed the launch of BIG-COLA brand in the Egyptian market including planning marketing & communication strategy and tactics, implementing all marketing and branding activities, building and managing strategic partnerships, digital marketing activities, BTL&ATL campaigns and all market studies & related analysis.Main Tasks:- Work closely with the Marketing manager on the brand marketing plan & strategy development and implementation. - Manage and Handle all ATL campaigns (TV, Radio, OOH, Digital) planning & execution. - Manage and Handle all BTL campaigns (Roadshows, Activations, Consumer promotions, Events) planning & execution. - Work on creating a strong digital marketing strategy closely with the Digital agency.- Participating in setting the trade marketing plan & strategy and supporting the TM team with the plan implementation ( POSM, branding, Fridge placement, in-store activation) .Major Achievements:- Successful launched BIG-COLA brand in the Egyptian market. Show less

Jul 2014 - Apr 2016

Assistant Product Manager

Cairo, Egypt

Reporting to: Marketing Manager.- Managing all product & services range.- Conduct products & services performance/profitability analysis.- Responsible for all products & services development projects.- Developing marketing strategies for current and new product & services.

Dec 2013 - Jul 2014

Marketing Communications Specialist

Egypt

Jan 2013 - Dec 2013
3 education records

Ramy Mortada education

Diploma, Marketing, A-

Course 1 Introduction to Marketing Course 2 Consumer Behavior Course 3 Entrepreneurial and Innovative Marketing Course 4 Digital.

Certificate, Marketing

Jotun Marketing Academy - Norway

Bachelor Of Commerce (B.Com.), Accounting And Finance

Ain Shams University, Cairo, Egypt
FAQ

Frequently asked questions about Ramy Mortada

Quick answers generated from the profile data available on this page.

What company does Ramy Mortada work for?

Ramy Mortada works for AL-YOUSER LTD CO For Contracting and Development.

What is Ramy Mortada's role at AL-YOUSER LTD CO For Contracting and Development?

Ramy Mortada is listed as Marketing and Business Development Consultant at AL-YOUSER LTD CO For Contracting and Development.

Where is Ramy Mortada based?

Ramy Mortada is based in Cairo, Egypt while working with AL-YOUSER LTD CO For Contracting and Development.

What companies has Ramy Mortada worked for?

Ramy Mortada has worked for Al-Youser Ltd Co For Contracting And Development, Beehive Corporate Gifts, Ahl Alkhair Charity Foundation, Primo Marca, and Lafarge Egypt.

How can I contact Ramy Mortada?

You can use AeroLeads to view verified contact signals for Ramy Mortada at AL-YOUSER LTD CO For Contracting and Development, including work email, phone, and LinkedIn data when available.

What schools did Ramy Mortada attend?

Ramy Mortada holds Diploma, Marketing, A- from The American University In Cairo.

What skills is Ramy Mortada known for?

Ramy Mortada is listed with skills including Marketing Communications, Marketing, Marketing Strategy, Training, Teamwork, Advertising, Social Media, and Business Development.

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