I have more than 10 years of experience working in different marketing functions. Currently, I work as Marketing Manager, Leading marketing digital transformation with monetization approach, managing the whole product protfolio and all marketing and branding activities, planning and developing all marketing strategies and tactics including budgeting, advertising, other communication and trade activities and consumer behavioral analysis, and building strategic partnerships with key industry players, agencies, and vendors.Previously, I worked as a segment marketing manager, where I led the painters' segment, planned and implemented the segment's strategy and marketing plan including the budget planning and monitoring, managing the retail loyalty program, planning and implementing all on-ground campaigns activities; in-store branding, sellout promotional campaigns, and strategic relationships with painters, wholesalers, and vendors.In 2015 while working for AJE Group as a brand manager, I launched BIG-COLA brand in the Egyptian market. I co-planned marketing & communication strategy and tactics, implemented all marketing and branding activities, along with building and managing strategic partnerships, digital marketing activities, BTL&ATL campaigns and all market studies & related analysis.I obtained my Marketing Diploma from the American University in Cairo at 2018 with A- graduation score. During my studies, I acquired a deeper knowledge of various topics such as Consumer Behavior, Entrepreneurial, Innovative, Digital, Retail and Strategic Marketing.When I’m not on the job, I love travelling, spending time with my family and friends, going for a walk, workout at home, netflixing, enriching my knowledge through reading and online courses. Competencies: Product/Brand Management, Marketing Strategy, Integrated Marketing Communications, Digital Integration, Monitoring and Measuring Effectiveness, Partnership Marketing, Channel Marketing, Customer Focus, Customer Experience, Creative Think, Innovation, Analytical Approach, Targeting and Segmentation and Project Management.