Ramzi Kouly, Mba Email & Phone Number

Riyadh, Saudi Arabia

Cairo, Egypt

• Lead and manage a successful team of social media, media buying, graphic design, content writing, PR and marketing interns
• Develop, implement, and execute strategic marketing plans for the entire organization and deploy successful marketing campaigns from ideation to execution
• Designing and overseeing all aspects of the digital marketing department including our marketing database, online ads, and events
• Developing, planning, and monitoring campaign budgets
• Maintaining our social media presence across all digital channels
• Preparing accurate reports on our marketing campaign’s overall performance

Brampton, Ontario, Canada

• Collaborated with supply chain, procurement, and marketing teams to identify gaps and optimize market items
• Annotated offline and digital flyers in terms of the product description, retail, UPC, and images
• Executed and completed new item set-up and item discontinuation processes
• Keyed all promos and run integrity reports using SAP
• Received flyer schedule and performed flyer ad changes
• Resolved scan and log issues of store products

Brampton, Ontario, Canada

• Pulled survey reports using InMoment and visualized findings of 1000+ stores nationwide using Tableau
• Analyzed, interpreted and evaluated survey results
• Created PowerPoint reports of research findings
• Checked excel tables and PowerPoint reports for quality control before issuance
• Utilized customer data and information from our Voice of the Customer systems to support on-going projects and identified new strategic opportunities

Cairo, Egypt

• Hire, coach, and mentor digital marketing team members where necessary
• Generate detailed performance reports to track KPIs and maximize sales
• Overseeing content creation, website development, social media management, SEO, and PPC projects for company clients

Mississauga, ON

• Increased site organic traffic in terms of new visits, unique visitors and pageviews by 1000+ in six months
• Executed on-page optimization including keyword research, competitive analysis, meta tags, content optimization, Alt tags, and 301 redirect
• Generated weekly updates, reports, and analysis outlining website progress along with any improvement suggestions.
• 140% increase in direct traffic using the company domain name in three months
• Submitted site to Google Maps, Google My Business and Bing Places for Business, and set up both keywords tracking and Google Analytics goals and experiments
• Made strategic PPC campaign recommendations, in addition to implementing tracking codes (HTML) and allocate ads budget

Mississauga, ON

• Performed general day-to-day support for marketing department, sales team and executive team, and executed marketing initiatives and project planning
• Wrote, edited and proofread engaging content for company new website, blogs and social media profiles to generate thought leadership and significant inbound marketing results
• Attended, actively participated and reported activities and status updates at bi-weekly sales meetings
• Participated in industry relevant events to network and acquire new knowledge of industry standards and best practices
• Manipulated digital photographs using Photoshop, and managed company intranet
• Supported sales team in developing sales presentation and lead generation

Toronto, Canada Area

• Reported on website, social and campaign performance using Google Analytics
• Managed company trade shows in terms of booth booking, marketing collateral and budget calculations
• Oversaw and executed direct mailer campaigns for customers
• Generated qualified leads using data.com connect, website and industrial search engines
• Liaised with internal and external partners to coordinate company offline advertising in terms of operations and designs
• Populated customer records and information in company CRM database

• Responded appropriately to customers questions and comments
• Tracked and handled customer complaints and concerns in a timely manner
• Resolved services issues and Kept up-to-data with all company's product, service and procedures
• Preparared of various mailings (such as newsletters and event invitations) and updated mailing lists

Post Graduate Certificate, Research Analyst

Business Co-Operative Education Program

Master Of Business Administration - Mba, Marketing Management

Bachelor Of Business Administration - Bba, Accounting And Business/Management