Ramón Hernández Email & Phone Number

Mexico City, CDMX, MX

México

México, México

Área Metropolitana De Ciudad De México

• Own the Social Media Brand Manual for LATAM N, helping the affiliates to implement andreviewing/updating it as needed.
• Work with agency to implement the communication strategy of LATAM N social media channels,aligning content calendar with B.U. and other stakeholders.
• Manage Social Listening monitoring in order to identify crisis and business opportunities.
• Act as the Digital Spokesperson, being responsible for speaking in the name of the company ondigital channels.
• Responsible for identifying and manage crisis on the online environment together with the crisisagency.
• Work as a point of contact between the marketing team and the agency, helping to analyze theagency proposals, measure results and proposing strategical changes.

Ciudad De México Y Alrededores, México

• Develop and implement high-impact marketing strategies, balancing the need to create consumer demand and shopper conversion across above-the-line and below-the-line touchpoints.
• Responsible for leading communication planning and execution for a focused consumer audience segment.
• Synthesize data from multiple sources and identify key trends and insights as well as converting these into actions.
• Close collaboration with internal and external partners (I.e. the trade marketing team and our media agency).
• Supports brand manager on other ad hoc projects.
• Ensure timely communication as required with key internal stakeholders on portfolio (Retail Marketing, Customer Services & Logistics, Finance, Consumer Affairs, Consumer Insights, Divisional Marketing).

Bachelor Of Business Administration - Bba, Business Administration And Management, General

Activities and Societies: Asociación BeLAE

Licentiate Degree, Data Processing And Data Processing Technology/Technician

Diplomado, Brand Management

Certificado, Emprendimiento Innovador

Semestre i