Rana Deraz Email and Phone Number

• Creating the content strategy for the regional social media platforms and ensuring that it is alignedwith WFP’s marketing goals and branding guidelines• Curating and creating content calendars for 5 regional social media channels• Supporting country offices in creating their social media strategies and content• Conducting field missions across the MENA region to capture stories and package theminto content• Collecting, analyzing, and converting data into useful insights to constantly improve ourcontent’s performanceHighlight:Produced and curated a total of 4660 posts, with a total of 178,000 followers increaseacross all platforms, and a 309% average increase in engagement.

Created regional and global social content and managed the content calendars of 5 social mediachannels including graphic design, copywriting, videography, and video editing.

• Produced written communications products including human interest stories, articles, talking points and press releases• Supported the programme teams in the development of products such as branded publications and documentary films• Created content and managing the social media platforms of CARE Egypt

Project: Leadership, Empowerment, Access and Protection in Crisis Response (LEAP)• Implemented vocational training workshops for 570 refugees and assisting in the employment of almost 20% of them• Launched and branded Al Mashgel as a production unit for refugees, creating traditional womenswear collections with contemporary designs• Handled the communications of the project including social media content creation, digital marketing of Al Mashgel and gathered and wrote human interest stories about the refugees of Al Mashgel

• Lead the She Got Game Program in Egypt, a program that empowers young, marginalized girls and promotes gender equality through sports, in partnership with the International Sports Alliance• Launched a social media campaign promoting using sports as a tool for girls’ empowerment• Implemented the sports-for-development component of UN Women’s Safe Cities project, to promote using sports as a tool for change in three marginalized communities• Designed and delivered experiential learning based capacity building programs for projects with UN agencies, international non-profits, and local grassroots organizations• Lead the department's business development with a proposal hit rate of 80%